FILA Launches “Project 7” Collection Exclusively on FILA.com
(FILA North America) - December 1, 2020 - FILA has launched “Project 7,” a new, limited-edition collection represented by BTS, global brand ambassadors for FILA.
The capsule consists of apparel, accessories and footwear that fuse fashion with functionality. A mix of cold-weather wear and layering pieces, the “Project 7” apparel ranges from tees, hoodies and cargo pants, to fleece zip-ups, parkas, and quilted jackets. To complement the clothing, accessories include backpacks, shoulder bags, belt bags, socks, and hats. Rounding out the collection are four featured footwear styles: Project 7 Iteration Light, Project 7 Court Ace P7, Project 7 Wavelet Alpha, and Project 7 Curvelet.
The designs were inspired by military looks and functions, with silhouettes and textures that are comfortable, trend-forward, and crafted in materials suitable for the F/W season. Among the military influences are camouflage prints, utility inspired outerwear and neutral hues like black, grey, beige and green. Both FILA and “Project 7” branding embellish a selection of styles throughout the line.
Prices range from $17 for accessories to $220 for outerwear. Beginning on December 1, the “Project 7” collection is available for the first time in the U.S., exclusively on FILA.com.
Kayla ZoletaFILAUnited Stateskzoleta@fila.com929-536-9156