(FILA Luxembourg S.A.r.L.) - March 4, 2024 - FILA, a globally recognized sports brand, continues its partnership with Red Bull Half Court for a second year, uniting two brands that have influenced the lifestyle and culture of sport. The collaboration ensures that athletes, referees and staff are fully outfitted by FILA for each match, from qualifiers to finals. FILA’s partnership with Red Bull Half Court not only strengthens its leadership in sport, fashion and lifestyle but also highlights individuals like Alessandra Chillemi, who embodies the fusion of sport and style as an ambassador of both brands.
Red Bull Half Court, recognized as the most prestigious international 3-on-3 basketball competition, features 8,000 players from 21 countries competing for a place in the World Finals. This year, the finals will take place in New York, at the iconic Brooklyn Bridge Park, from October 16-21. Last season concluded with the World Final in Belgrade, Serbia, where teams from around the world competed, resulting in victories for the men’s Team Serbia and women’s Team Egypt.
The 2024 season promises even more excitement, with stages set across five continents from February to August. The national qualifiers, which have recently begun, will span over 20 countries, each competing for the prestigious title of World Champions in October.
As the 2024 World Final approaches, FILA and Red Bull Half Court are preparing for an unforgettable experience in New York, the streetball capital, from October 16-21, at Brooklyn Bridge Park.