Available Exclusively at Foot Locker, Kids Foot Locker, Champs Sports and Footaction on December 21
(FILA North America) – December 21, 2021 – FILA has teamed up with global anime powerhouse Toei Animation and its U.S. agent Funimation to launch a limited-edition Dragon Ball Super x FILA footwear collaboration. The collection, which first debuted at New York Comic Con in October, will feature a total of seven character-inspired styles. Offered in men’s and kids sizes, each style is a unique custom colorway with design elements that celebrate the most notable traits of fan-favorite characters from the massively popular Dragon Ball Super anime series produced by Toei Animation.
The footwear offerings include a mix of classic FILA silhouettes like the Original Fitness and F-13, as well as four distinct FILA Renno designs, one of the brand’s newest styles, first launched in early 2021. The Dragon Ball Super x FILA collection features seven different designs based on Goku, Goku Black, Vegeta, Golden Frieza, Trunks, Beerus, and Super Shenron.
FILA Renno x Dragon Ball Super Goku: Goku’s trademark look is represented by this FILA Renno design, with a colorway that offers a nod to his orange jumpsuit, secured with a blue sash and accessorized with blue wristbands and boots. Goku’s spiky hair is among his most distinguishing characteristics; when associated with his Super Saiyan form, it is glowing blonde like the shoe’s yellow laces.
FILA Renno x Dragon Ball Super Goku Black: This charismatic villain now has sneakers to match. Goku Black’s dark grey vest, long sleeve black turtleneck, red sash and white pointed boots, a style he developed after switching bodies with the Saiyan, are all represented within this design. Known for the power of his accessories, a pop of green was added to represent Goku Black’s Potara earring, with silver to represent his time ring and purple for the blade of violent energy that he creates.
FILA Renno x Dragon Ball Super Vegeta: This special-edition FILA Renno silhouette is a play on the signature look and traits of Vegeta, one of the most reliable and strongest warriors in the DBS universe The sneaker’s dazzling blue, white and metallic gold color palette is inspired by Vegeta’s battle armor and futuristic boots. The shoes also include a pop of bright blue that cleverly mimics the style and color of Vegeta’s SSGSS hairdo.
FILA Original Fitness x Dragon Ball Super Golden Frieza: This Original Fitness design is a play on the golden skin of this anime antagonist. The additions of purple are meant to represent the color as it appears on his head, chest, forearms, and shins.
FILA F-13 x Dragon Ball Super Trunks: This classic FILA high-top is styled just like Trunks. The sneaker was designed in faded denim and dark shadow hues, as a nod to Trunks’ signature denim jacket. With no detail left unturned, his red scarf is represented by the molten lava red laces, while the shoe's olive green FILA flag is meant to mimic the powerful sword Trunks uses in his biggest battles.
FILA Original Fitness x Dragon Ball Super Beerus: Crafted in a light purple hue with hints of metallic gold on the FILA flag and laces, this shoe captures the color of this cat-like creature and his golden yellow eyes. A pop of bright blue represents the pants he dons, as part of his traditional Egyptian clothing.
FILA Renno x Dragon Ball Super Super Shenron: With a vibrant color palette of red orange and blazing yellow, this Super Shenron-themed FILA Renno highlights the magical, larger than life eternal dragon. The design pays homage to the dragon’s bright yellow body with bat wings and striking crimson eyes.
All styles feature Dragon Ball Super logo treatments on the tongue, heel and sock liner. The FILA Renno styles retail for $100 (men’s) and $90 (kids); FILA F-13 for $80 (men’s) and $70 (kids); FILA Original Fitness for $75 (men’s) and $65 (kids).
The Dragon Ball Super x FILA collection is available exclusively through Foot Locker, Kids Foot Locker, Champs Sports and Footaction beginning on December 21st. Available in the US and Canada only.
Follow and join the conversation on social media @filausa @funimation @toei_animation @footlocker, @champssports, @footaction and @kidsfootlocker, #DragonBallSuperxFILA.
(FILA North America) – November 16, 2021 – Rowing Blazers and FILA debut their latest collaboration, a continuation of the ski-inspired designs launched together last year. The new Rowing Blazers x FILA collection features a palette of vibrant colors and graphic patterns that capture the bold aesthetic of FILA’s original “Magic Line,” with a present-day refresh.
Rowing Blazers x FILA pays homage to FILA’s history in winter sports and Reinhold Messner, one of the greatest mountaineers of all-time. In 1979, FILA outfitted Messner on his record-breaking ascent of K2, a feat he accomplished without supplemental oxygen. He dubbed his route the "Magic Line," as it was marked by some of the mountain’s steepest and most technical climbing. Inspired by his legendary triumph, FILA first launched its “Magic Line” collection in 1988. It was a perfect combination of comfort, technology and style, and filled with exclusive and original patterns.
The 13-piece Rowing Blazers x FILA collection consists of ski jackets, rugby shirts, classic tees, a puffer vest, a fleece pullover, joggers, and accessories including a fanny pack and a beanie. Pieces are offered in electric blue, yellow, pink and teal hues, with Rowing Blazers written in italics across the FILA logo, a design element that mimics FILA’s original “Magic Line” branding. The matching polar fleece pullover, joggers, fanny pack, and beanie were created in a colorful and eye-catching all-over print, pulled from FILA’s archival collection. Additional details include a dual-branded,
embroidered logo as well as subtle nods to the Rowing Blazers’ zig-zag pattern, as seen on the ski jackets.
Rowing Blazers x FILA ranges from $30 to $268 and is available beginning November 11 on RowingBlazers.com and November 16 in-stores and online at UrbanOutfitters.com.
Follow and join the conversation on social media @filausa @RowingBlazers @urbanoutfitters.
(FILA North America) – November 12, 2021 – FILA and KROST have teamed up for a second collaboration featuring the FILA Renno, a silhouette that first debuted in February '21. The iconic sportstyle brand and NY-based streetwear label are revealing another limited-edition design, now in an updated colorway.
The KROST x FILA Renno is a modern chunky style that stays true to the design aesthetics of both brands. This next iteration was further inspired by the color story, intricate embroidery and signature top stitch detailing as seen in the KROST Fall/Winter mainline collection, while combining nods from FILA’s past and present performance history.
Designed in versatile black/white/navy hues with tonal white stitching, the unisex sneaker was crafted in mixed materials of nylon, leather and suede, fusing comfort with style. The KROST "Support Your Friends" moniker is featured throughout the footwear design in addition to KROST and FILA logo treatments. The sneaker is anchored by FILA’s Energized midsole cushioning for added comfort, and completed with a mesh-covered midsole.
Given that sportstyle is deeply rooted within both brands’ identities, it was important for the collaboration to contribute to the equal opportunity sports initiative in our community. The non-profit organization, Good Sports works to “give all kids the lifelong benefits of sport and physical activity by providing equipment, apparel and footwear to those most in need.” 10% of every purchase from the KROST x FILA Renno will be donated to Good Sport in our effort to help support the millions of kids across America that do not have access to sporting gear and equipment.
Priced at $118, the KROST x FILA Renno is available on krostnewyork.com beginning on November 12.
Follow and join the conversation on social media @filausa @KrostNewYork.
(FILA NORTH AMERICA – November 4, 2021) – FILA continues to commemorate its 110th Anniversary with the launch of “Falling In Love Again.” The campaign is a celebration of the brand, its ongoing legacy in sport and style, and its defining moments in pop culture and beyond.
The witty short film, written and directed by world renowned photographer Mark Seliger, features Luke Wilson as the fictional Professor Jean-Pierre Montague, Angus Cloud as his protégé Victor and Adesuwa Aighewi as Stella. A former tennis champion and FILA ambassador who reminisces about his love of adventure and his passion for the FILA brand, the Professor is obsessed with what he has coined emotional color theory, as discussed in his book, “The Dress Code of Human Nature,” which he penned after being banned from the pro tennis circuit.
A romantic at heart, Montague liked to believe that FILA stood for “Falling in Love Again,” a concept he shares with the young apprentices who participate in his studies and listen to his stories. Within the film, he is shown teaching his life’s work and the book’s contents to Victor and Stella. As he enlightens them with his color theory, the Professor shares how style has always been important to him, especially during his travels.
“The film was built out of an impromptu writing session between Luke and myself,” said Seliger. “This was the first time I had the experience of working with an artist in that way. FILA gave me the reins to come up with something that spoke to the brand being iconic, while at the same time, offering a comedic wink to Luke, his incredible career, and all of the memorable roles he's played over the years. Angus is such a dynamic performer and able to elicit such emotion onscreen that I knew he and Adesuwa would serve as the perfect counterparts to bring this concept to life.”
Seliger continued: “What I love about FILA is its heritage, which is elegant, elevated and timeless. ‘Falling in Love Again’ is also a nod to the brand’s Italian roots, and associating Italy with love, incredible passion, desire, and appreciation. FILA continues to reinvent itself, even 110 years later, while staying true to those qualities.”
Within the film, the eccentric cast of characters are dressed in both archival FILA styles and the brand’s newly unveiled, special-edition 110th Anniversary Collection.
“Falling in Love Again” will launch on November 4, and will be featured in print and digital elements including outdoor and subway signage, digital banners, and social media promotion.
To view the complete film, visit www.fila.com/falling-in-love-again. Select styles as featured in the campaign are currently available on FILA.com.
(FILA North America) – November 2, 2021 – FILA has partnered with NYC-based creator, Tashawn “Whaffle” Davis, to launch a unisex capsule collection, exclusively for Urban Outfitters.
Whaffle is an emerging streetwear designer, painter, and illustrator, known for his love of 1970’s fashion and culture, from his personal style to his apartment decor. The FILA x Whaffle capsule reflects his innovative appreciation of 1970’s styles, and takes cues from the brand’s F-Box collection of the same era.
The 8-piece FILA x Whaffle range consists of two tracksuits, two pairs of shorts, a ringer tee, and a crossbody bag. The color palette and silhouettes are a reflection of the time, with a focus on orange, yellow, brown, and forest green tones. Classic pieces are reimagined with a 1970’s flair, such as tracksuits with collared jackets and white leg bottoms; shorts with snap front and striped waistbands; and a square shoulder bag that ties everything together. All pieces feature a dual-branded FILA and Whaffle embroidered logo.
“I wanted to bring back the confidence of the era,” said Davis. “Orange and yellow are my favorite colors and it’s a very common color scheme from the 70’s. For me personally, it reminds me of the warmth of the morning, sunshine and waffles. I wanted to partner with FILA to bring back some of their classic styles and offer a present day update.”
Whaffle art directed and is featured in a corresponding campaign that was inspired by capturing a moment of timeless fashion while celebrating the success of three characters.The photoshoot location, a newly reopened hotel in New York, was selected as it maintains its original charm, and embodies the architecture and design of the golden era of airline travel. The characters are seen as joyful and upbeat, hanging out in a private terminal and departing from a private jet. The photography was taken by André Uncut and features models Whaffle, Sola Eclipse, and Angelica Chaudry.
The FILA x Whaffle capsule is available beginning November 1, in-stores and online at UrbanOutfitters.com.
Follow and join the conversation on social media @filausa @iamwhaffle @urbanoutfitters.
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
(FILA North America) - October 29, 2021 - FILA celebrates the 25th Anniversary of the Grant Hill 2, one of the most iconic signature basketball silhouettes, with a special-edition style. This release honors the brand's long-standing relationship with Hill, who began his professional career with FILA and became a lifetime ambassador for the brand in 2018.
The Grant Hill 2 is among FILA’s most coveted and recognizable sneakers. It was the second in a series of performance basketball shoes developed for Hill in the 90’s, and it is still popular today for its bold graphic design and innovative material usage.
Offered in both men’s and kid’s sizing, the new Grant Hill 2 25th Anniversary was created in two original colorways, black and white/navy, and is constructed out of premium materials. Design details mimic the original release, with personal touches such as Hill’s embossed signature on the
quarter, and embroidered logos on the tongue, quarter and heel. The 25th Anniversary branding appears throughout, as the number can be seen on the heel, sock liner, sidewall and outsole, where it is featured beneath an ice insert.
The Grant Hill 2 25th Anniversary apparel consists of tees, hoodies, pants, in a color palette of black, white, navy, and red. The apparel features Hill’s signature on the front of the tees and hoodies, and above the left knee on the pants. Hill’s outline is featured on the back of the hoodies. Additional details include the 25th anniversary and Grant Hill logos throughout.
The Grant Hill 2 25th Anniversary footwear (Kids $80 and Men’s $150) is available today, October 29, at select retailers, while both the footwear and special-edition apparel ($38 - $88) will be available on FILA.com on November 9th.
(FILA North America) – October 19, 2021 – FILA has collaborated with Sprite to launch a limited-edition FILA Grant Hill x Sprite Set. The two-piece capsule, consisting of a sneaker and shorts, is a nod to Hill’s iconic Sprite ads.
Grant appeared in a series of Sprite commercials throughout the 90’s. In celebration of this special release, a new FILA and Sprite campaign offers a fresh twist on a classic spot from 1995, picking up 26 years later. Grant again appears wearing the Grant Hill 1, his first signature silhouette with FILA, now recreated with the Sprite treatment.
The Grant Hill 1 x Sprite ($140) features reflective detailing throughout and Sprite-inspired graphics. The silhouette’s colorway mixes white, blue, and Sprite’s iconic green hue. Design elements include embroidered logos, as well as Sprite branding on the tongue, heel, sockliner, and outsole beneath the ice rubber. Additional details include pull tabs on the tongue and heel, and a padded tongue and collar. Rounding out the silhouette is a perforated toe box.
The Grant Hill x Sprite Short ($68) features the Sprite and Grant Hill logos, created in a color palette that ties back to the sneaker. Additional design details include striped and solid trims.
The complete FILA Grant Hill x Sprite Set is available on FILA.com, and the Grant Hill 1 x Sprite footwear is also
available through Champs, both in-store and online at ChampsSports.com.
(FILA Luxembourg S.à r.l.) - FILA announced today a sponsorship agreement with ATP Tour World No.61 Alexei Popyrin. The Aussie will join the company’s roster of endorsed athletes who wear the...
(FILA Luxembourg S.à r.l.) - FILA sponsored athlete Ash Barty kicked off her 2022 campaign this past week and successfully ran through the Adelaide International field, securing both the singles...
(FILA Luxembourg S.à r.l.) - FILA sponsored athletes will step on court in the New Year debuting two new performance tennis collections made for the Aussie Summer. The women’s Foul Line collection...
FILA Reveals Complete Line-Up of Seven Special-Edition Styles for New Footwear Collection from Toei Animation’s Dragon Ball Super
Available Exclusively at Foot Locker, Kids Foot Locker, Champs Sports and Footaction on December 21 (FILA North America) – December 21, 2021 – FILA has teamed up with global anime powerhouse Toei...
(FILA North America) – November 16, 2021 – Rowing Blazers and FILA debut their latest collaboration, a continuation of the ski-inspired designs launched together last year. The new Rowing Blazers...
(FILA North America) – November 12, 2021 – FILA and KROST have teamed up for a second collaboration featuring the FILA Renno, a silhouette that first debuted in February '21. The iconic sportstyle...
FILA Unveils “Falling in Love Again” Campaign Written and Directed by Mark Seliger and Starring Luke Wilson, Angus Cloud and Adesuwa Aighewi
(FILA NORTH AMERICA – November 4, 2021) – FILA continues to commemorate its 110th Anniversary with the launch of “Falling In Love Again.” The campaign is a celebration of the brand, its ongoing...
(FILA North America) – November 2, 2021 – FILA has partnered with NYC-based creator, Tashawn “Whaffle” Davis, to launch a unisex capsule collection, exclusively for Urban Outfitters. Whaffle is an...
About FILA NewsMarket
From midtown Manhattan to Italy to South Korea, FILA teams around the globe are constantly developing the most innovative ways to celebrate life in motion. And we couldn't be more excited to share our stories.
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