FILA USA Partners with Urban Outiftters to Launch Exclusive Collection
(FILA USA) -- Game, set, match. Introducing FILA + UO, a new and exclusive women’s collection produced by the iconic sportswear line and available only at Urban Outfitters. For the collection, FILA designed updates on some of their classic staples from the 1970’s, 80's and 90’s including tennis staple striped polo tees, raglan sweatshirts, and athletic-detailed jackets inspired by the pieces seen on 1970’s tennis legends.
Each piece in the UO collection is adorned with the original 1973 FILA F-Box red, navy and ecru logo – a nod to the brand’s history and vintage styles from polo dresses to windbreakers, throwback athletic bags to bucket hats. Rounding out the collection is the FILA X UO Cage Basketball Sneaker. This Iconic high-top outdoor basketball silhouette was originally released in 1993, and is now modernized and designed exclusively for UO by FILA. Details for the updated Cage include a tonal premium suede upper and a matching rubber sole, EVA midsole, and memory foam collar for comfort and stylish flare.
"We are excited to collaborate with a strong retail partner like Urban Outfitters, said Danny Lieberman, Senior Vice President of Apparel, FILA USA. This collection offers Urban Outfitters' customers an opportunity to experience FILA's legacy of sporting style. The new FILA product range combines retro elements from our iconic heritage, with modern, on-trend touches. The collaboration will appeal to Urban Outfitters' shoppers looking for vintage-inspired pieces with a fresh update."
"Urban Outfitters is excited and proud to collaborate with such an iconic brand as FILA, even more so for the chance to reintroduce their classic silhouettes and brand story to UO customers,” said Rachel Albright, Director of Creative Marketing & Content, Urban Outfitters.”
Prices range from $28 for the FILA Hoop Earrings to $128 for the FILA + UO Miss Surfur Windbreaker. The FILA + UO line will be available in 94 retail locations, beginning on September 7. All pieces are exclusive to Urban Outfitters and available in select stores or online at UrbanOutiftters.com.
For additional images, visit here. [Photos by Devyn Galindo]
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915