FILA Tennis at the BNP Paribas Open
(FILA Global) -- As the official apparel and footwear provider at the BNP Paribas Open in Indian Wells, FILA is an integral part of the tennis action. The brand continues its commitment to the sport through this sponsorship. FILA is featured throughout the tournament grounds, including on-site retail as well the development of exclusive uniform designs for ball kids and volunteers.
FILA also hosted a series of events at the 2015 BNP Paribas Open, including a fashion show to launch the Ready, Set, Glow! and Suit Up apparel collections. FILA's sponsored players, including Jelena Jankovic, Julia Goerges, Marina Erakovic, Vera Zvonareva, Andreas Seppi, Sam Querrey, and Dusan Lajovic, debuted the new tennis fashions on-court. Additionally, FILA athlete, Sam Querrey, held a junior tennis clinic with local area high school students, at the Indian Wells Tennis Garden. FILA increased it social media presence on-site, with the in-store #StartARacket "Social Stop," sharing social media snaps from the brand and fans.
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915