FILA’s “Concrete Gum” Pack Draws Inspiration From The Daily Grind and Hustle
(FILA North America)- Last month FILA released its "Concrete" pack, featuring the FX-100 and Original Fitness silhouettes. Now the brand has unveiled a second round with the "Concrete Gum" pack, an array of styles including the Cage, T-1 Mid and Original Tennis. The inspiration for this pack comes from the very sidewalks that we travel upon each day. While we share those sidewalks with all different walks of life, the "concrete" is our runway to reaching our goals and dreams.
Leading the pack is the Cage footwear, which carries a tonal light gray suede upper, atop a white midsole and gum outsole. The debossed branding gives this shoe a simple, classic look. The T-1 Mid features a combination of high-rise and pewter suedes on the upper. Additional product details include a white midsole, gum outsole, leather sock-liner, dual laces, and a perforated toe-box. The stacked logo on the tongue also includes an Italian flag detail, a feature that is consistent with the T-1 Mid. Rounding out the pack is a low-top offering, the Original Tennis. This shoe features a combination of suede and leather on the high-rise and pewter upper. The flag is dressed in a dual color leather, while additional logo branding appears in red and blue on the midsole, quarter, back counter, and tongue.
All three "Concrete Gum" pack styles will be available in men's sizes and the Cage will be offered in kid's sizes as well. Both the T-1 Mid and Original Tennis will retail for $80, while the Cage will be priced at $90 for men and $70 for kids. The footwear will be available beginning on February 17.
Sean LynchFILAUnited Statesslynch@fila.com212 726 5937
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915