FILA’s “Arctic Enigma” Pack Features Two Classics
(FILA North America) - FILA's new "Arctic Enigma" pack features two classic silhouettes: the FX-100 and the Original Fitness. The pack takes inspiration from the cold winter nights and bone-chilling temperatures that leave you longing for the comfort of your own home.
The FX-100 is an original silhouette, released in the early 90's when FILA rolled out only a few colorways in a pack at a time. While this release format was uncommon back then, it has become relevant with the way that FILA structures its releases today. The parachute purple colorway was one of the original hues that garnered a positive consumer response. To contrast with the shoe's bold parachute purple color, the "Arctic Enigma" FX-100 features pops of white on the midsole, outsole, flag, strap, and branding.
The "Arctic Enigma" Original Fitness is dressed in a premium white leather. This classic low-top was designed with FILA navy and freesia on the flag, logo branding, outsole, and color liner. This color palette also ties back to pieces within FILA's Spring/Summer 2017 Heritage apparel collection, most notably the Alec sweatshirt.
The FX-100 will be priced at $100, while the Original Fitness will retail for $80.
Release date: Friday March 10, 2017
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915
Sean LynchFILAUnited Statesslynch@fila.com212 726 5937