FILA Opens New Storefront in Malaysia
(FILA Malaysia) –
Good news for FILA fans in Malaysia! The sportswear brand opened a brand new storefront at the AEON Mall Shah Alam on 10 March. Simple in its design and decorated by a statement wall that is embossed with FILA Malaysia's signature "Never Give Up" tagline, the new boutique features FILA's newest lines of apparel and footwear. The store is located in Malaysia's AEON Mall Shah Alam on the ground floor.
From its humble beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, FILA has always believed that beyond activity, sport is an ever-expanding identity fueled by passions for excellence, adventure, competition, and pleasure. And so, over the last half-century, the brand has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. With a philosophy of innovation and a commitment to performance and style, FILA continues to make a statement with styles that are novel in aesthetic, effective in function and as bold and breakthrough as its wearers. Visit www.FILA.com to see the full collection of tennis apparel and footwear.
May LeongFILA Malaysia/SingaporeChinamayleong@polohaus.com-