FILA Launches Platinum Collection for the US Open
(FILA Global) FILA Launches Platinum Collection for the US Open
FILA's tradition in innovation rushes forward with the bold, breakthrough Platinum collection, set to debut on FILA's sponsored athletes at the US Open. Designed to be futuristic armor for the athletic warrior, this directional collection features INVISTA’s THERMOCOOL™ fabric, to wick moisture away to keep you cool and dry in warm conditions. Insulation technology based on specially engineered hallow fibres broadens your comfort range in cooler conditions. INVISTA’s THERMOCOOL™ fabric has dual functionality, a lightweight and breathable fabric for all seasons.
Add to that luxe tonal jacquard and mesh texture pairings in cutting edge hues, laser-cut no-sew seams, hyper-modern silhouettes that enhance the form via body-map inserts, and intelligently placed media ports to accommodate tech devices, and you've got our modern day version of a suit of armor ready for battle on the tennis court.
FILA's female athletes will be styled to stand out during the season's final Grand Slam, with a mix of space dye patterns and color block designs, in a black/white/teal piranha colorway.
The Platinum dress, at 31 1/2" body length, is available in teal piranha and white hues, with contrast color straps, an inside bra with removable padded cups, and a back bottom ruffle. The collection features five different silhouettes of tops. The cami tank has adjustable elastic straps with the ability to wear straight or cross back, as well as an inside bra with removable cups. The halter neck tank includes a color block design, with an inside bra with removable padded cups. The asymmetrical tank features an inside bra with removable cups. The full coverage tank was created with embossed FILA back neck taping and pops of color. The cap sleeve top also includes embossed FILA back neck taping and color inserts.
The Platinum line features two skort styles to coordinate with the tops. The ruffle skort was created with a no-sew laser cut pocket on the back waistband, inside Forza ball short, 13 1/2" center back length, and COOLMAX® EVERYDAY fabric crotch lining. The asymmetrical skort has contrast color undershorts, inside Forza ball short, 14” center back length and COOLMAX® EVERYDAY fabric crotch lining. Rounding out the collection are a range of versatile pieces that can easily transition off-the-court, including a quarter zip top, jacket and 3/4 capri pants. The quilted tote (16" x 21") provides the perfect finishing touch to any Platinum look, with a large main inside zippered compartment with an internal zippered pocket, comfortable padded carry handles, inside removable mesh pouch, and an outside pocket with velcro closure. All items within the Platinum collection are embellished with the tonal reflective speed F logo and the silver reflective heat transfer speed FILA logo.
The women's Platinum line retails from $65 to $100 and is available on FILA.com and at tennis specialty retailers nationwide.
FILA's sponsored males will also sport the latest Platinum fashions. The men's line features five different silhouettes of tops. The mesh shoulder crew has laser cut out sleeves and shoulder panels, with embossed elastic neck tape. The body mapped crew was created with a jacquard body mapping pattern at the back and embossed elastic neck tape. The laser cut crew includes a laser-cut no-sew design on the side panels, with embossed elastic neck tape. The bold, Platinum stripe polo shirt is hilghighted by a curved hem and drop tail, flat knit collar with contrast color tipping, and three button placket. The long sleeve top boasts a no-sew media hole at the back left shoulder, contrast color side panels and cuff inserts, with embossed elastic neck tape.
There are two short styles offered in the collection. The Platinum short, with 9" inseam / 21" outseam, has a contrast color embossed logo elastic at the inside waistband, with inside drawcord and side seam pockets. The fundamental tour short, with 8" inseam / 19 1/2" outseam, includes onseam pockets and an elastic waistband with inside drawcord. The Platinum jacket, quarter zip front jacket, pant, and vest round out the line. All pieces in the Platinum collection are embellished with the reflective speed F logo and the silver reflective heat transfer speed FILA logo.
The men's Platinum collection retails from $65 to $130 and is available on FILA.com and at tennis specialty retailers nationwide.
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915