(FILA North America)
- FILA has launched a new campaign – dubbed “STEP LOUD” – and featuring one of the brand’s most sought out silhouettes: the Disruptor 2 for men and women.
The Disruptor 2 footwear is celebrated through dance, with an electronic music dance video produced by Scheme Engine and featuring the footwork of Pierce Cady and Najla Gilliam. A variety of visual techniques were used to create engaging footage, which will live across all social and web platforms.
FILA’s Disruptor was originally released in 1996. The updated model features authentic details with a modern twist, including premium suede and leather designs, as well as metallic and pastel colorway options for the Spring ‘18 season. The Disruptor 2 is currently available at FILA.com
and select retailers.
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ABOUT SCHEME ENGINE:
is a modern production studio for a digital-first world, specializing in lifestyle and sports commercials, music videos and feature documentaries. Their recent work includes the FILA - Step Loud digital campaign, the Harry Styles - “Kiwi” music video and feature documentaries on musicians P!nk and Kygo for Apple Music.
ABOUT THE DIRECTOR:
Recognized for his intimate and immersive style, Charles Todd
is responsible for the creative development of Scheme Engine’s
Branded Content Division; having directed campaigns for some of the world’s leading brands. In-between branded campaigns, Charles films revealing documentaries with compelling and often complex subjects. His documentaries have taken him around the world, including Barbados with Rihanna, the Dominican Republic with Robinson Cano and across Europe with DJ Mustard.
Creative Director: John Lin
Executive Producer: Alex Kaplan
Director: Charles Todd
Producer: Brian Mcelroy
Director of Photography: Ryan Helfant
Post-Production: Scheme Engine
Color: Sofie Borup, Company 3