(FILA Japan) - During the month of October, FILA Japan opened three simultaneous pop-up shops, called the "Ground Project Tokyo-Harajuku." The shops launched at Harajuku, which marks the center of Japan's street culture. Each location highlighted specific FILA collections such as the FILA Black Line and the FILA Heritage Collection, while celebrating the brand through a creative atmosphere.
From October 20 - 30, the shops at the IKA-YA and 4MG pop-up locations also featured products from the FILA Museum in Biella, Italy. Among the iconic pieces on display were polo shirts and track jackets as worn by FILA tennis legends of the 1970's like Bjorn Borg. Also on display were 10 pairs of the FILA Original Tennis shoes, an iconic footwear style that further speaks to the history of the brand.