• 09-APR-2017

FILA is the Official Sports Brand of São Paulo International Marathon for the Fourth Consecutive Year

(FILA Brazil) - The São Paulo International Marathon is considered one of the most challenging competitions, with 42k, 24k, 8k or 4k courses. This is the fourth consecutive year that FILA has sponsored the event and to celebrate, the brand prepared activations at kits' removal, offering an opportunity to test the FILA Kenya Racer 3 (KR3) running shoes and check out the newest colorways of the model: Lime/Black and Grape/Poppy Red.

The competition, to be held on Sunday, April 9th, will feature athletes from the FILA Running Team, going through the main areas of São Paulo. They will be in the elite squad and are key competitors to beat Kenyans Josphat Ronoh and Leah Jerotich, who are already experienced racers in Brazil. Kenyan runners Elijah Kemboi, Daniel Kiprotich, Josephine Chepkoech and the Ethiopian Workiye Wosenu complete the team, all under the leadership of the Brazilian coach Moacir Marconi, also known as Coquinho.

The competition kits were delivered on April 6th, 7th and 8th, at Mauro Pinheiro Gymnasium, the location of the 2017 São Paulo Marathon Expo. Participants were able to visit the FILA booth and enjoy the featured activations. This included postural and kinematics evaluation, aimed at analyzing how bones and muscles organize themselves to deal with the gravity and forces that work on the body, as well as body composition analysis, which verifies the physiological data of each athlete.

FILA offers running enthusiasts a wide range of products designed to provide the best performance for professional and amateur athletes. "Running is one of FILA's positioning forefronts in Brazil, and being the official sports brand of one of the country's most traditional competitions is an honor and adds to the brand's strategy," said Felipe Rosa, FILA Brazil's Marketing Manager.

To strengthen its position within the sport and to further encourage engagement, the brand will offer 17 guests the experience of being able to feel like an elite athlete, when they will have the opportunity to start very close to FILA Running Team.

"Through this sponsorship and activations, we have a platform that includes experience and relationship to get closer to amateur athletes and present our collection of products, showing the most current and technological items we have to those who love street running. That helps us to gain recognition," said Rosa.

For more information on the event, please visit: http://www2.yescom.com.br/2017/maratonadesaopaulo