FILA Hosts In-Store Autograph Signing with John Isner at BNP Paribas Open
(FILA North America) - FILA hosted an in-store autograph signing session with John Isner, at the brand's retail shop at the BNP Paribas Open. Isner, the #1 ranked American male player and the #11 ranked player on the ATP World Tour, joined the FILA team earlier this year.
More than 150 fans were on-hand for the meet and greet with Isner. In addition to signing and chatting with guests, Isner posed in front of FILA's social wall, as it featured a Twitter poll on his FILA tennis fashions.The interactive social displays on the exterior and interior of store highlight all of the latest FILA news at the BNP Paribas Open, including social snaps from Twitter and Instagram. Fans can continue to follow the action and join the conversation at #FilaTennis.
The FILA store offers latest tennis offerings, from apparel collections worn by the pros on-court to FILA’s brand new tennis shoe, the Cage Delirium. Visitors will find a selection of fitness and lifestyle offerings, as well as Official BNP Paribas Open apparel and accessories.
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915