(FILA Global) - FILA has extended its Premier Sponsorship agreement with the BNP Paribas Open, the largest ATP Tour and WTA combined two-week event in the world, to be held March 4-17, 2019 at the Indian Wells Tennis Garden.
With the multi-year agreement FILA will remain the Official Apparel and Footwear Supplier of the event, providing custom uniforms for event staff, volunteers, ball kids and officials. For the 2019 tournament, all ball kids will wear FILA’s new Axilus 2 Energized performance tennis shoes as part of their on-court uniform.
In addition, FILA will continue to have a large retail presence on-site at the Indian Wells Tennis Garden, offering fans a wide array of tennis and heritage apparel, footwear, and accessories. Fans will have the opportunity to purchase the latest Axilus 2 Energized performance tennis shoes as well as special limited edition collaboration shoes specifically created for the BNP Paribas Open, and clothing collections that will be seen on-court on FILA sponsored players.
“FILA’s long running partnership with the BNP Paribas Open has been an exceptional showcase for our brand,” said Gene Yoon, Global Chairman at FILA. “This event is the crown jewel in our global tennis portfolio, and it fits perfectly with our commitment to innovation, performance and style. We are thrilled to extend our sponsorship and look forward to bringing our beautifully designed and versatile apparel and footwear to fans in Indian Wells for years to come.”
“FILA has been a magnificent partner of the BNP Paribas Open, and we are excited to extend our relationship,” said Marketing Director Philippe Dore. “Over the past few years FILA expanded their retail footprint during the event, worked with us to create unique offers for fans, and continued to play a critical role by outfitting everyone involved with the event. We love working with partners that are always looking for opportunities to activate and enrich the experience each year at the tournament.”
As part of the agreement, FILA will expand its involvement in the Oracle Challenger Series by providing ballkids, volunteers and officials uniforms for each event. The Series is a four tournament circuit, features women (WTA 125) and men (ATP Tour Challenger) at each event, and aims to support up-and-coming American tennis players by giving the top two American men and women who earn the most points over the course of the Series main draw wild cards into the BNP Paribas Open.
FILA will also continue its role at the Indian Wells Tennis Garden (IWTG) throughout the year by outfitting teaching professionals and tennis club staff, and supporting the IWTG junior academy and local National Junior Tennis & Learning events. FILA and the tournament will also explore hosting a juniors’ event on-site during the BNP Paribas Open in the future.
About the BNP Paribas Open
The BNP Paribas Open is the largest ATP Tour and WTA combined two-week event in the world, and is held annually at the Indian Wells Tennis Garden. The tournament offers more than $14 million in prize money, and is the only event to provide the Hawkeye line challenge system on all match courts, including qualifying rounds. For more information, visit www.bnpparibasopen.com
About BNP Paribas
BNP Paribas is a leading bank in Europe with an international reach. It has a presence in 75 countries, with more than 189,000 employees, including more than 146,000 in Europe. The Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporate and institutional clients) to realize their projects through solutions spanning financing, investment, savings and protection insurance. In Europe, the Group has four domestic markets (Belgium, France, Italy and Luxembourg) and BNP Paribas Personal Finance is the leader in consumer lending. BNP Paribas is rolling out its integrated retail banking model in Mediterranean countries, in Turkey, in Eastern Europe and a large network in the western part of the United States. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas also enjoys top positions in Europe, a strong presence in the Americas as well as a solid and fast-growing business in Asia-Pacific.
FILA has a long and distinguished history in the world of tennis that includes endorsements of ATP Tour and WTA athletes, tennis tournaments and organizations. FILA is a sponsor of the BNP Paribas Open, the Dell Technologies Tennis Hall of Fame Open, the Rogers Cup and Coupe Rogers, the Western & Southern Open, the Porsche Tennis Grand Prix, the Argentina Open, the Rio Open, the Brasil Open, the Rakuten Japan Open and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is an official supplier to Tennis Canada, the Argentine Tennis Association (AAT), Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.
The FILA® brand was established over a century ago by the FILA brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition in tennis by marketing high design and style content products that are endorsed by professional athletes from around the world. Visit www.FILA.com
to see the full collection of tennis apparel and footwear.