FILA Becomes Official Apparel and Footwear Sponsor of the Junior Orange Bowl International Tennis Championship
(FILA GLOBAL) - FILA announced today that it has become the Official Apparel and Footwear Sponsor for the Junior Orange Bowl International Tennis Championship, one of the most prestigious junior tennis tournaments in the world. This globally recognized event brings together over 1,500 of the top ranked male and female junior players representing more than 76 countries.
“We are excited to partner with the Junior Orange Bowl International Tennis Championship,” said Jon Epstein, President of FILA North America. “The tournament continues to produce top talent, drawing young athletes from across the globe who have gone on to become Grand Slam champions. Junior tennis is a vital part of our efforts in the sport, and this partnership exemplifies our commitment to supporting the next generation of players.”
As part of the multiyear agreement, FILA will serve as the official and exclusive apparel and footwear supplier. FILA will provide the tournament t-shirts distributed to all participants, and players will find FILA® co-branded apparel at the merchandise area during registration. Additionally, FILA will receive promotional support, including on-site signage.
“We are thrilled to have FILA on board as our Official Apparel and Footwear Sponsor,” said Barbara Waters, Junior Orange Bowl International Tennis Championship Chairperson. “We are honored to align ourselves with a leader in the industry and a brand that has such rich tennis heritage. We look forward to building a long lasting partnership.”
FILA has a long and distinguished history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. FILA is a sponsor of the BNP Paribas Open and the Hall of Fame Tennis Championships. In addition to event partnerships, FILA is an official supplier to Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.
The FILA® brand was established over a century ago by the FILA brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition in the world of tennis by marketing high design and style content products that are endorsed by professional athletes from around the world.
Visit www.FILA.com to see the full collection of tennis apparel and footwear.
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915