(FILA North America) -
FILA and Urban Outfitters have teamed up to create the FILA + UO Basketball Collection, the brands’ latest assortment of men’s and women’s product. With its 90’s aesthetic, the exclusive new line captures the spirit of streetball style, from "The Cage" at West Fourth Street to the courts at Venice Beach. Design details reference FILA’s imprint on the game – which began on the blacktop – via iconic elements like the brand’s triangular logo and staple styles like mesh tanks and tearaway pants.
Building on the basketball vibe, the 8-piece men’s collection is comprised of a reversible mesh tank, mesh shorts, a long-sleeve and short-sleeve tee, tearaway pants, a jacket, a long-sleeve tee featuring a Mickey Mouse graphic, and a drawstring gym bag. The 7-piece women’s assortment includes a jersey tank, basketball shorts, a cropped mesh jersey, a cropped hoodie, tearaway pants, a jacket, and a romper. Prices range from $28 to $169 USD.
The collection was made to move – FILA + UO put the product in motion by enlisting dancers Alton Mason and Dilone to model the assortment. On top of the editorial imagery, the campaign includes an exclusive FILA + UO Basketball Collection video, choreographed by Alton Mason and featuring “Kokamoe Freestyle” by Goldlink.
The campaign and collection launch May 15 and will be available at urbanoutfitters.com
, and in stores across North America beggining on May 22. The campaign will live across all social and web platforms and will appear on billboards within top markets, including a month long takeover of the famed Walgreens building in Times Square, the location of the New Year’s Eve ball drop. To support youth athletics and celebrate the launch of the collaboration, FILA will be donating $10,000 to the Boys & Girls Club.
To download hi-res imagery, click here
To watch the exclusive FILA + UO Basketball Collection video, click here.
To read more about Alton Mason and his choreography for the Fila + UO Basketball Collection video, click here
To shop the women's collection, click here
To shop the men’s collection, click here
About the Cast
Alton Mason is a dancer, choreographer, actor, and model with making waves throughout the art and fashion worlds. When we asked Alton about his choreography, he told us “My art will be classic. My art will reflect the times. When you see my art, you will see the past, present, and the future."
Dilone is a model, dancer and future icon. From magazine covers to the runway to your favorite dance videos, the mononymous model is one to watch.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information, visit Urban Outfitters at www.urbanoutfitters.com
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com
to see the full collection of apparel and footwear.