FILA and Urban Outfitters Continue Collaboration with an Exclusive Men's Collection & Dual-Gender Campaign
(FILA North America) –
FILA AND URBAN OUTFITTERS CONTINUE COLLABORATION WITH THE LAUNCH OF AN EXCLUSIVE MEN’S COLLECTION
Dual-Gender Campaign Highlights New FILA + UO Offerings
Retro fashions are back in play, as FILA and Urban Outfitters have teamed up to unveil a new range of apparel and accessories. Following the success of the initial FILA + UO women’s launch in fall 2015, the line has expanded to include an exclusive collection for men. FILA returned to its archives for design inspiration, fusing the brand’s staple silhouettes with contemporary trends, for a blending of styles old and new.
The FILA + UO men’s line is timeless, yet modern and fresh. The range consists of polos, tees, jackets, shorts, pants, accessories, and footwear. Items reflect a return to earlier eras in FILA’s sporting style, including designs that pay homage to the brand’s history in tennis and legends of the game from the 1970’s and 80’s. Pieces are classically clean and marked with the iconic F-box logo, FILA’s signature Peacoat, Chinese red and white colorway, and throwback details like striped cuffs and plaid patterns. Prices range from $28 for the FILA Aeroporto Tee to $120 for the FILA Harrington Jacket.
“The consumer desire for vintage-inspired designs was evident in the debut success of the FILA + UO line,” said Danny Lieberman, Senior Vice President of Apparel at FILA North America. “We’re continuing to offer UO shoppers a chance to explore our heritage and rediscover a selection of authentic styles, synonymous with FILA’s iconic aesthetic. Adding a men’s collection to the mix was a natural progression for this season.”
“Urban Outfitters is thrilled to once again team up with FILA to extend our partnership with this fun, retro-inspired collection,” said Rachel Albright, Director of Creative Marketing and Content at Urban Outfitters. “Building upon the success of our women’s launch last fall, this dual-gender campaign offers our brands the opportunity to speak to all of our customers.”
The FILA + UO women’s offerings have been updated as well, boasting a 70’s retro vibe through a selection of polos, leotards, jackets, shorts, and skorts. All men’s and women’s pieces are exclusive to Urban Outfitters and are available in-store at 99 retail locations, or online at UrbanOutfitters.com.
The FILA + UO line will be also highlighted by a new dual-gender ad campaign. The campaign will be featured on billboards across top markets, in addition to in-store, digital, and social media promotion.
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915