• 12-JUN-2019

FILA and 10 Corso Como New York Launch Limited-Edition Footwear Collaboration

(FILA North America) - FILA, iconic sportstyle brand and 10 Corso Como, luxury concept store, have collaborated to launch limited-edition men’s footwear styles. The special FILA x 10 Corso Como designs will be available exclusively at the retailer’s New York location in the Seaport District.
The FILA x 10 Corso Como collaboration includes two designs: the Ray Tracer and the Utility Slide. Both styles were created in the black and white colorway that is synonymous with 10 Corso Como, while decorative details fuse 10 Corso Como’s signature logo pattern with FILA’s iconic logo and silhouettes.
The FILA Ray Tracer x 10 Corso Como was designed in white, with accents of black and dual-colored laces. FILA logo hits on the quarter and back counter adding a pop of red, while the 10 Corso Como logo is featured on the shoe’s tongue. The shoe’s FILA flag and insoles are also highlighted by the retailer’s famous geometric circle pattern.
The FILA Utility Slide x 10 Corso Como was created in a black hue. The slide features two velcro straps emblazoned with the FILA linear logo, as well as 10 Corso Como’s signature circle pattern.
The FILA Ray Tracer x 10 Corso Como retails for $90 and the FILA Utility Slide x 10 Corso Como retails for $50. The collaboration is limited to 25 pairs of each style and will be available beginning June 14.
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About FILA
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.  From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.
About 10 Corso Como
Founded in Milan in 1991 by former fashion editor and publisher Carla Sozzani, 10 Corso Como is recognized as the world’s first concept store, with a curated mix of fashion, design and art in a succession of spaces alongside a restaurant and café and an art and photography gallery. 10 Corso Como’s visual identity, interior and iconic logos are designed by American artist Kris Ruhs, inspired by the idea of bringing art into the everyday environment. Over the past almost 30 years, 10 Corso Como has expanded internationally with venues in Seoul, Shanghai and Beijing. The Seaport District in New York is its first U.S. location. For more information, visit www.10CorsoComo.nyc.