FILA North America Partners with Shoe City for Autism Awareness Collaboration
(FILA North America) -
April is Autism Awareness month and this year, FILA North America is raising awareness for the cause with the release of a limited edition "Puzzle Piece" shoe. Designed in collaboration with retailer Shoe City, the new Vintage Cage shoe features a complete tonal suede in a new "Light It Up Blue" colorway with matching midsoles and outsoles. A small blue emblem in the shape of a puzzle piece, the national symbol for Autism Awareness, decorates the tongue of the shoe, and additional lining in a bright puzzle piece print lines the back tongue, sock lining, and footbed.
The puzzle piece has served as the national symbol for Autism Awareness since 1963, reflecting the mystery and complexity of Autism Spectrum Disorder (ASD) as well as the diversity and uniqueness of each individual that is affected. The Puzzle Piece Vintage Cage will drop on Saturday, 9 April 2016 on YCMC.com and in select Shoe City retailers. For each pair of shoes purchased, Shoe City will donate $10 to Autism Speaks, a national advocacy organization that sponsors Autism research.
Release Date: 4.9.2016
Sean LynchFILAUnited Statesslynch@fila.com212 726 5937