FILA USA and Claw Money Flip The Cage and Overpass for a Limited Edition Collaboration
(FILA USA) – Look up the definition of “come-up” and you’ll see the following: “occur or present itself, especially unexpectedly.” In the 1980’s and early 90’s FILA was doing just that in the sporting market. In the same light around that same time a young and gifted graffiti artist, Claw Money, was using NYC as her landscape. FILA’s branding transcended from its tennis roots into various other sports and thus into the urban market in the United States. Claw Money’s signature icon, a paw with three claws, would become a mainstay and respectable mark in the world of graffiti, and later crossing into the fashion world. Fast forward to 2015 and FILA and Claw Money have joined forces for limited edition releases of the Cage and Overpass. In addition to the two shoe release, a reversible sport mesh tank and a coordinating print tee, will also be available to celebrate the long-term admiration the artist has for this groundbreaking company. Over the last few decades, Claw has become an avid collector of vintage Fila. So when the opportunity arose Claw saw this collaboration as a natural fit in reflection of both legacies.
The Cage leads the pack with a combination of patent leather and air mesh on the upper with an icy blue outsole with hints of black speckles. Other details include red and white eyelets, dual tongue branding, and sublimation print Claw Money art on the back cage. The Overpass features a mostly white upper with hits of red nylon along the upper, a bold black flag and mesh toe-box. Additional features include dual branding can on the back counter and Claw Money sublimation print in the collar lining. Both pairs are matched with custom packaging, hangtags and footbeds.
Release Date: 7/29
The Cage – $130
Overpass – $120
About Claw Money:
Claw Money (born Claudia Gold) is a New York-based graffiti writer turned fashion designer. In 2009 Tag au Grand Palais in Paris, France named Claw one of the most influential graffiti artists of all time. While making her mark as a legendary graffiti artist, Claw found herself immersed within the fashion world as a vintage dealer, stylist, and designer. Since abandoning her former ways Claw now stands as a recognized artist, influencer, and fashion designer, with the Claw Money and Claw & Co. labels. Her brand has collaborated with companies such as Calvin Klein, Mark Ecko, Gpen, Lord & Taylor, rag & bone, NASCAR, Good Wood, Ugg Australia, converse, Vans, Mountain Dew, K2 Snowboarding, My Little Pony, Boost Mobile, and Nike, with whom she designed two styles of Claw Money custom sneakers. In 2007, Bombshell, The Life and Crimes of Claw Money was published by powerHouse Books, adding author to her ever expanding repertoire. Most recently opening her very own store, Claw & Co. right in the heart of the Lower East Side in Manhattan on her old stomping grounds.
About FILA USA:
For 104 years, Fila has believed that beyond activity, sport is an ever-expanding identity fueled by passions for excellence, adventure, competition, and pleasure. And so we have spent the last half-century accompanying those who courageously challenge limits and defy expectations while radiating sophistication. It is through this uncommon experience that we have learned: anyplace, anywhere, life in motion is a beautiful thing.
Sean LynchFILAUnited Statesslynch@fila.com212 726 5937