(FILA UK) - FILA UK announces the launch of a new premium line called FILA Fjord, under the creative direction of Astrid Andersen. FILA Fjord elevates the FILA brand heritage and DNA as an expression of the iconic slogan – The Measure of Perfection. FILA Fjord will launch during Pitti Uomo for the Autumn/Winter 19 season, in January 2019.
“FILA is one of the world’s most iconic sportstyle brands and being able to explore that history and re-imagine it for a modern audience is a really exciting challenge," said Astrid Andersen
FILA Fjord will include a premium casual wear collection covering ready-to-wear, outerwear, shoes, accessories and bags. Strongly driven by Andersen’s Scandinavian roots, FILA Fjord is created with a natural, sustainable and streamlined lifestyle in mind, inspired by the relationship between Northern architecture and the natural environment.