• 09-MAY-2019

FILA North America and SoulCycle Launch Second Co-Branded Collection

(FILA North America) - FILA and SoulCycle have teamed up on a new collection of apparel, accessories and footwear for women and men. This marks the second co-branded capsule from the indoor cycling brand and the iconic sportstyle company. The limited-edition line mixes elements and colorways associated with each brand. FILA’s classic logo and silhouettes pair with SoulCycle’s signature spoke and yellow hues, for a fresh new combination of gear.
 
For women, the updated FILA x SoulCycle line includes a range of crop tees, as well as a hoodie, sleeveless tee, and bike shorts. A special-edition FILA Drifter x SoulCycle slide was created in navy, with a white strap that features a co-branded logo and FILA x SoulCycle across the side of the strap.
 
The men’s offerings include a fleece hoodie, long sleeve tee and muscle tee, in a gray, blue and yellow color palette. Design elements include variations of the FILA logo as well as the SoulCycle spoke. Additionally offered is a fanny pack, decorated with pops blue and yellow hues to tie back to the apparel.
The FILA x SoulCycle collection will be available exclusively at SoulCycle studios and online at soul-cycle.com/shop.
 
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About FILA
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.  From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit  www.FILA.com to see the full collection of apparel and footwear.
 
About SoulCycle
More than 20,000 riders take SoulCycle classes every day to ride through struggles, strengthen their bodies, find joy in movement and become the best version of themselves. SoulCycle is the leading lifestyle brand that redefines health and happiness through unique mind-body-soul experiences. It was founded on a few simple ideas: That fitness could be a physical, musical and inspirational experience, and one that you look forward to. With transformative class offerings, strong community, talented instructors, and unparalleled hospitality, SoulCycle serves an important purpose: move people to move the world.

SoulCycle transformed boutique fitness with the launch of its signature indoor cycling class in New York City in 2006, and has since continued to innovate and grow for its community. There are currently more than 90 studios across North America and in Canada. In addition to offering a one-of-a-kind fitness experience, studios are popular retail destinations, and the brand recently launched its first proprietary apparel collection, Soul by SoulCycle. In 2018, SoulCycle introduced a media division that transcends studio walls and brings the SoulCycle experience to a global audience through music, digital programming and experiential events.