• 23-NOV-2018

FILA India Announces First Ever Heritage Collaboration with Indian-Canadian Streetwear Label NORBLACK NORWHITE

(FILA India) - The iconic sportstyle brand, FILA, has announced its first ever Heritage collaboration with indie streetwear brand NORBLACK NORWHITE, to hit stores on November 24, 2018. FILA India's partnership with NORBLACK NORWHITE pays homage to a heritage of textiles from Italy and to the age-old traditions of Indian textile makers, debuting with this India-only exclusive collaboration.
 
FILA India's Creative Director, Abdon Lepcha worked closely with NBNW for almost a year to design a limited-edition collection that fuses iconic FILA silhouettes with their signature prints and patterns. The collaboration is a fusion of Indian streetwear with sports fashion. The collection was created applying the NBNW love for pattern and color, keeping it breathable within the sporty space. The styles focus on comfort, playing off some of NORBLACK NORWHITE’s textile styles applied in a new way to work with FILA fabrics.
 
Speaking on the collection, Mriga Kapadiya & Amrit Kumar said, “NBNW celebrates textiles and colors and patterns so creating within the FILA form and brand has taken us out of our comfort zone and pushed the boundaries on our design capacity. FILA is a brand we grew up on and we were super excited when FILA India approached us to collaborate on this capsule collection. We’ve never got to design athletic wear and it’s been super fun and also challenging to apply our style and aesthetic in this form! It’s important for our process to stay true to things we feel comfortable and empowered in while balancing the visual story of our favorite elements of India combined with our guiding feelings of classic streetwear.”
 
Rohan Batra, the MD of Cravatex brands, the Licensee for FILA in India, says, “This collab is one that is very special for us. It is the first time a global brand has collaborated on an entire collection with an Indian streetwear label. The limited India-only drop for the collab is part of our commitment to building and nurturing the streetwear fashion culture in India.”
 
The collection comprises of baseball jerseys, tracksuits, fanny packs, tees and a special edition Disruptor. The price points for apparel, footwear and accessories start from Rs. 1999 and go up to Rs. 8999.
 
The collection will be available in select stores including the FILA Heritage store at Flora Fountain Mumbai, Veg Non Veg store in Mumbai and online on Koovs.com.
 
Protect Your Spirit
Made in the spirit of protecting your soul with armour like none other, The FILA x NBNW collection is ready for you in living color
 
List of Products:
  • FILA x NBNW Multiprint Eagle Tee
  • FILA x NBNW Baseball Jersey
  • FILA x NBNW Tassle Hoodie
  • FILA x NBNW Tassle Jogger
  • FILA x NBNW Multitape Hoodie
  • FILA x NBNW Multitape Jogger 
  • FILA x NBNW Bandhani Print Sweatshirt
  • FILA x NBNW Bandhani Print Shorts 
  • FILA x NBNW Multilogo Sock
  • FILA x NBNW Bandhani Print Sock
 
 
About FILA:
Over the last century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.  From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of colour on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breath-taking as those wearing it. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function.
 
About NORBLACK NORWHITE:
NORBLACK NORWHITE is a design house and cultural platform inspired by handcrafted textiles paying respect to the past, questioning the present and creating for the future. Growing up in immigrant communities of Toronto, while living and building in India for the past decade, NBNW set out to explore the grey space of creation, culture and the aesthetic of craft. Born out of a desire to mash up together their worlds by celebrating their love for 90's R n B, colours & patterns & all things Michael Jackson. NBNW is partly an anthropological experiment, part art and part fashion.



 

Contact

  • Barbara Mora
    Global Marketing Director
    Italy
    +39 015 4190185
    +39 015 4190185