FILA EU and Wood Wood Team Up for New Collaboration
(FILA EU) - FILA EU has commissioned Danish lifestyle brand Wood Wood to fuse their unique fashion sensibility and design language with FILA’s heritage in tennis and court style. Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport and with this collection, FILA and Wood Wood have come together to create pieces inspired by the game.
Referencing 70's greatness, the collection, entitled FILA by Wood Wood, employs panel blocking and a colour palette of brown, orange, and off-white hues, meant to express the movement of the sport. In the subtle shape of a stand-out dress, knitted pleats assert texture and contrast to the rough surface, on which the game of tennis unfolds.
The collection includes clothes for recreation and on-court action, along with leather constructed tennis shoes and headgear for both ends of the season. Breathable cotton, brushed fleece, and merino wool make up the textiles of the various styles, ensuring the utmost comfort. The result is a collection with a firm foundation in the 1970's classic tennis style as well as the future of streetwear.
About Wood Wood
Wood Wood is a sub-culturally founded lifestyle brand, anchored within the street culture and the predominant scene of street art. Since the beginning in 2002, the collections have reflected an influence from sports, art, music and various eras of youth culture. Wood Wood balances expression and function, and it best describes as contemporary streetwear combined with a strong sports component.
Through an outwards and exploratory approach, Wood Wood has engaged in a multitude of partnerships. Throughout the years, Wood Wood has made more than 50 collaborations with renowned global brands such as Nike, LEGO, Barbour, Disney and Adidas as well as niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.fila.com to see the full collection of apparel and footwear.
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