FILA and KROST Launch Limited-Edition Renno Footwear
(FILA North America) - February 12, 2020 - FILA, the iconic sportstyle brand, and KROST, a NY-based streetwear label, have teamed up to unveil a limited-edition footwear design: KROST x FILA Renno.
The collaboration marks the introduction of the Renno, FILA’s newest footwear silhouette. The innovative design combines nods from FILA’s running and performance history with present-day streetwear designs while maintaining the sharp clean aesthetic inherent to KROST.
Designed in a navy/white/gray colorway, the KROST x FILA Renno was crafted in recycled leather, mixed with materials including nylon, suede, and ripstop mesh. The sneaker is anchored by FILA’s Energized midsole cushioning for added comfort and completed with a mesh-covered midsole.
KROST’s “Support Your Friends” moniker is featured on the back heel and sock liner. Additional logo hits, which are new to the Renno silhouette, appear on the tongue and midsole.
The collaboration footwear is highlighted in a unique campaign developed by Samuel Krost, which features activists committed to resolving various social issues from seven different organizations such as Food Bank for New York, BK Community Fridges, March For Our Lives, The National Alliance on Mental Illness, Stomp Out Bullying, Encourage Kids Foundation, Freedom March NYC,
KROST highlighted individuals who are making a real difference through their advocacy, activism, and various grassroots level initiatives. KROST believes that the progressiveness and success of our society can only be achieved through the unconditional support of our friends. The collaboration aims to support each organization through 10% of KROST x FILA Renno sale proceeds as the support of community organizations is a key tenet of KROST’s ethos.
The KROST x FILA Renno is limited to 100 pairs. Priced at $118, the footwear is available exclusively on krostnewyork.com beginning on February 12.
Over the last half-century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.
We are a mission-driven brand with the goal of increasing awareness surrounding different issues that are plaguing society by partnering with leading non-profit organizations that are tackling important causes, such as gun reform, climate change, social inequality and societal injustices. We tell the stories of these causes through the products we design and the different partnerships we form. It’s our belief that real and tangible change is created when people stand together, accept one another and support each other.
Kayla ZoletaFILAUnited Stateskzoleta@fila.com929-536-9156