• 01-AUG-2018

FILA and 10 Corso Como Launch Limited-Edition Capsule Collection

(FILA Global) - FILA, iconic sportstyle brand and 10 Corso Como, luxury fashion concept store, have collaborated to launch a limited-edition capsule collection of unisex apparel, accessories and footwear. The special selection of FILA x 10 Corso Como styles will be available exclusively at the retailer’s Milano location, to coincide with Milan Fashion Week.
 
The FILA x 10 Corso Como capsule consists of tees, logo sweaters and neoprene hoodies, as well as a baseball cap, backpack, weekender bag, wallet with necklace function, and leather sandals. Items fuse the aesthetics of both brands, as decorative details combine 10 Corso Como’s stylized, signature logo pattern with classic FILA silhouettes. FILA’s creative directors Antonino Ingrasciotta and Josef Graesel worked together with the 10 Corso Como design team to create this collection.
 
All pieces were designed in a black and white colorway that is synonymous with 10 Corso Como, with pops of red to represent one of FILA’s signature hues. To further blend both sides, FILA’s iconic linear logo is filled with the retailer’s famous geometric dot pattern, exclusively for this collection.
 
Luxe textures are utilized throughout the line for a fashion-forward update. The iconic FILA Drifter sandal was reinterpreted in leather exclusively for 10 Corso Como. The footwear is emblazoned with the FILA linear logo and the 10 Corso Como logo across the strap, while the footbed also features the all-over dot pattern. All of the accessories were created in 3-D mesh materials to merge fashion and function.
 
 
 
# # #
 
 
About FILA
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.  From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.
 
About 10 Corso Como
In 1990, gallerist, publisher and former fashion editor Carla Sozzani opened the Galleria Carla Sozzani in an industrial building in Milan, which she transformed a year later into 10 Corso Como. Conceived as a living lifestyle magazine, with a diverse consumer experience at the core of its philosophy,10 Corso Como features a curated mix of creative mediums in a succession of spaces.Its blend of fashion, food, art, music and design abandoned all accepted retail practices of the time and pioneered a new retail model: the union of culture and commerce.  10 Corso Como is recognized as the world’s first concept destination. www.10corsocomo.com.

 

Contact

  • Barbara Mora
    Global Marketing Director
    Italy
    +39 015 0991155
    +39 335 7462469