(FILA North America) - FILA kicks off 2019 with a special-edition footwear style designed in collaboration with FAED, the DJ duo of Five and Eric DLux, who are Sin City favorites. Beginning on January 25, fans will have a chance to win the FILA Targa x FAED footwear, through the FindZen App.
The FILA Targa x FAED adds a twist to a premium design, with dual branding throughout, including a clever fusion of “FILA” and “FAED.” For this collaboration, each shoe boasts its own personality through customization of the FILA “F” with a different color. One shoe features blue and the other includes red, a nod to the "left and right" in audio.
"We fell in love with the FILA Targa silhouette the moment we saw it and we knew right away it was the shoe we wanted to collaborate on,” said Eric DLux. “We went with a clean off-white leather and a gum bottom sole that could easily work with any outfit, perfect for our traveling DJ, carry-on lifestyle.”
The limited-edition FILA Targa x FAED silhouette is made with genuine Italian leathers. The tongue is embellished with a gold, embroidered FAED skull logo, which represents half faces of the duo. Additional design elements include perforation on the toe box, FILA branding on the quarter, and a gum bottom.
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Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com
to see the full collection of apparel and footwear.
Since 2014, Five and Eric Dlux (FAED) have had one of the most sought out Dj partnerships in the night life industry. With over 20 years of individual experience, they have mastered their craft not only on the turntables but in the clubs and radio airwaves. Together they could be heard weekly on FAED University via Diplo’s Revolution on SiriusXM or at their monthly residency inside Jewel Night Club at the Aria, Las Vegas. Touring North America, Japan and Mexico, FAED has become the “it” DJ duo for some of the industries most exclusive parties. Their unique music remixes can be found through their partnership with HeadlinerMusicClub.com and have been used by some of the biggest DJs in the business including Diplo, Marshmello, Lil Jon and more. Beyond music, FAED has crossed boundaries within street wear culture, partnering with Diamond Supply Co. and Young & Reckless for limited merchandise runs. Hitting the ground running in January of 2019, FAED is lacing up to launch their new collaboration with FILA. The FAED x FILA collaboration is limited to 100 shoes designed by Five and Eric Dlux. In the clubs, on the airwaves or in the streets, FAED has established their presence and will continue to propel their culture forward one club at a time.