FILA’s Annual Tradition Pack Features Perforation on Classic Styles

ID

472271

DESCRIPTION
(FILA North America) – To usher in the month of May, FILA is debuting one of its largest sneaker drops of the Spring 17 season with the Tradition Pack. Each year, FILA’s Tradition Pack offers a fresh new take on staple styles. The latest drop updates classic design elements and features four timeless silhouettes: Original Tennis, Original Fitness, F-13 and the Drifter.    The Tradition Pack highlights FILA’s iconic red, white and navy color palette, as perforated designs are decorated with the brand's iconic F-Box and linear logos. The Original Tennis was created with an all-over perforated upper, finished with FILA’s signature flag and branding. Similarly, the Original Fitness features bold perforation on the shoe’s upper, but solid premium leather on the back counter and flag. The F-13 carries a more subdued perforation from the midsole up to the quarter and rests atop a gum outsole. The all-white F-13 gets a pop color with subtle branding and a mid-sidewall in FILA’s signature hues. Rounding out the Tradition Pack is the Drifter, which boasts an updated spin on the popular men’s style. The Drifter includes a striped terry-cloth overlay on the band, with material inspiration pulled from archival FILA designs like the retro tennis headband.   All Tradition Pack styles are available on FILA.com in men’s sizes. Both the Original Fitness and F-13 will also be offered in kid’s sizes.
CAPTION
(FILA North America) – To usher in the month of May, FILA is debuting one of its largest sneaker drops of the Spring 17 season with the Tradition Pack. Each year, FILA’s Tradition Pack offers a fresh new take on staple styles. The latest drop updates classic design elements and features four timeless silhouettes: Original Tennis, Original Fitness, F-13 and the Drifter.    The Tradition Pack highlights FILA’s iconic red, white and navy color palette, as perforated designs are decorated with the brand's iconic F-Box and linear logos. The Original Tennis was created with an all-over perforated upper, finished with FILA’s signature flag and branding. Similarly, the Original Fitness features bold perforation on the shoe’s upper, but solid premium leather on the back counter and flag. The F-13 carries a more subdued perforation from the midsole up to the quarter and rests atop a gum outsole. The all-white F-13 gets a pop color with subtle branding and a mid-sidewall in FILA’s signature hues. Rounding out the Tradition Pack is the Drifter, which boasts an updated spin on the popular men’s style. The Drifter includes a striped terry-cloth overlay on the band, with material inspiration pulled from archival FILA designs like the retro tennis headband.   All Tradition Pack styles are available on FILA.com in men’s sizes. Both the Original Fitness and F-13 will also be offered in kid’s sizes.
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Contact

  • Sean Lynch
    FILA
    United States
    212 726 5937
  • Heather Zeller
    FILA
    United States
    212 726 5915