FILA Korea kicks off GROUND PROJECT in Seoul
- A brand ‘FILA ORIGINALE’ launched last February was created with reinterpreting FILA’s own heritage modernly and it is targeting 20s mainly.
- In time for the launching a brand ‘FILA ORIGINALE’, the ‘GROUND PROJECT’ is designed to communicate with young people while grafting culture codes.
- A FILA ORIGINALE official said, “Through this project, we are planning to inform our brand’s spirit with sharing fantastic performances and its attraction.”
HeeSeon Kim-South Koreahskim234@fila.co.kr-