FILA Introduces the Explore Collection and Pop-Ups Celebrating the Spirit of Adventure

ID

543690

DESCRIPTION
(FILA Luxembourg) - FILA is introducing “Explore,” a new, limited-edition collection of footwear, apparel and accessories for men and women. Debuting today to coincide with the opening of the FILA Explore Pop-Up in SoHo NYC, the Explore collection celebrates the modern explorer, embracing a new generation of seekers at the intersection of sport and style.

FILA’s tradition for adventure is part of the brand’s DNA. In 1978, while dressed in high-tech FILA mountain gear, world-renowned mountaineer, adventurer and explorer Reinhold Messner broke records by reaching the treacherous summit of Mt. Everest without the aid of supplemental oxygen, a feat that is among his remarkable accomplishments in the mountaineering world.
CAPTION
FILA Explore builds upon this legacy, drawing inspiration not only from nature and natural territories, but also from archival ski, hiking, alpine, and trek collections released in the 70’s, 80’s, and 90’s. Broken into four distinct categories – Canyon, Woods, Mountains, Elements – Explore will offer a wide range of footwear, apparel and accessories including, sneakers, sandals, windbreakers, tactical pants, t-shirts, walking sticks, hats and more…

“The FILA Explore collection offers another glimpse at our ability to tap into iconic brand moments, while offering a fresh, contemporary, on-trend approach to design,” says Louis W. Colon III, Vice President of Heritage and Trend at FILA North America. “With an extensive product assortment inspired by journeys around the globe, the Explore offerings are bold and confident, encouraging wearers to explore their individuality and celebrate the spirit of adventure.”

Colon continued, “With Explore pop-up shops opening worldwide, we also have an opportunity to engage consumers with a one-of-a-kind experience and our authentic approach to storytelling.”
USAGE RIGHTS/RESTRICTIONS
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Contact

  • Heather Zeller
    FILA
    United States
    212 726 5915