FILA Introduces the Explore Collection and Pop-Ups Celebrating the Spirit of Adventure
FILA’s tradition for adventure is part of the brand’s DNA. In 1978, while dressed in high-tech FILA mountain gear, world-renowned mountaineer, adventurer and explorer Reinhold Messner broke records by reaching the treacherous summit of Mt. Everest without the aid of supplemental oxygen, a feat that is among his remarkable accomplishments in the mountaineering world.
“The FILA Explore collection offers another glimpse at our ability to tap into iconic brand moments, while offering a fresh, contemporary, on-trend approach to design,” says Louis W. Colon III, Vice President of Heritage and Trend at FILA North America. “With an extensive product assortment inspired by journeys around the globe, the Explore offerings are bold and confident, encouraging wearers to explore their individuality and celebrate the spirit of adventure.”
Colon continued, “With Explore pop-up shops opening worldwide, we also have an opportunity to engage consumers with a one-of-a-kind experience and our authentic approach to storytelling.”
Heather ZellerFILAUnited Stateshzeller@fila.com212 726 5915