FILA Set to Launch Axilus 2 Energized Design Contest For 2020 Western & Southern Open
(FILA Luxembourg S.à r.l.) - FILA is ready to return to tennis and make a splash at the 2020 Western & Southern Open and will do so by launching a new, online FILAbyMe tennis shoe design contest during the tournament. As the Official Footwear and Apparel Partner of the event, FILA is also introducing new ball persons uniforms to be worn on court in New York City.
FILAbyMe Design Contest
The FILAbyMe design contest is a first-of-its-kind for FILA Tennis and will launch on social media over the course of four weeks , giving fans the opportunity to creatively design their own colorway of the Axilus 2 Energized performance tennis shoe. To participate, fans must visit @FILAtennis Instagram during the submission period, screenshot the FILAbyMe story highlight, color in their own version of the tennis shoe and share their creation, tagging @FILAtennis and #FILAbyMeContest. Two winners will be selected at the conclusion of the contest, and the winning designs will be put into production for a new colorway, which will debut during the 2020-2021 tennis season. Submissions will be accepted starting Thursday, August 13 and will conclude Monday, September 7 at 5pm EST. The two winning submissions will be posted on @FILAtennis social media channels on September 15. For more information including terms and conditions, follow along @FILAtennis on Instagram.
Ball Person Uniform Collection
Ball persons will get a refreshed look for this year’s Western and Southern Open in a tried-and-true FILA color palette of Red / FILA Navy / White. Women will sport a predominantly Navy / Red ball person dress, which offers a subtle v-neck with a drop waist a-line silhouette. Men’s outfits feature the classic colorblocked FILA crew shirt, navy shorts and complementary accessories. Both ball person uniforms are completed with classic colorways of the Axilus 2 Energized, FILA’s popular performance tennis shoe.
Top Spin Collection
FILA sponsored tennis players Sofia Kenin and Diego Schwartzman will hit the courts at the Western & Southern Open styling the vibrant new FILA Top Spin collection. The tie-dye inspired collection teams kaleidoscopic color play with athlete-beloved upgrades, showcasing that great style does in fact play outside the lines.
The top-ranked American player and 2020 Australian Open Champion, World No. 4 Sofia Kenin will be ready to dazzle donning the Top Spin Racerback Tank paired with a classic Tiered Skort in a bold new tie-dye print. World No.13 Diego Schwartzman will sport the Top Spin Printed Crew alongside the Modern Fit Short. Kenin will pair the Top Spin collection with a brand-new, Tie-Dye colorway of the Axilus 2 Energized, while Schwartzman will complement this unforgettable collection with the Acid Lime / Blueprint / White colorway.
FILA has a long and distinguished history in the world of tennis that includes endorsements of ATP Tour and WTA athletes, tennis tournaments and organizations. FILA is a sponsor of the BNP Paribas Open, the Tennis Hall of Fame Open, the Rogers Cup and Coupe Rogers, the Western & Southern Open, the Porsche Tennis Grand Prix, the Argentina Open, the Cordoba Open, the Rio Open, the Brasil Open, the Rakuten Japan Open, the China Open and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is an official supplier to Tennis Canada, the Argentine Tennis Association (AAT) Junior Tennis Champions Center, Van der Meer Tennis and John Newcombe Tennis Ranch.
The FILA® brand was established over a century ago by the FILA brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition in tennis by marketing high design and style content products that are endorsed by professional athletes from around the world.
About the Western & Southern Open
The Western & Southern Open will be held August 20-28, 2020, at the Billie Jean King Tennis Center in New York City. The tournament is one of the prestigious ATP Masters 1000 events on the men's tour and a Premier 5 event for the Women's Tennis Association (WTA). The W&S Open is the largest annual summer sporting event in the US Midwest, hosting fans from all 50 states and more than 35 countries with more than 50 million global viewers in more than 160 countries. The tournament is also one of the last stops on the US Open Series before the US Open in New York. Since 1974, the tournament has contributed more than $11 million to various beneficiaries including Cincinnati Children's Hospital Medical Center, the Barrett Cancer Center and Tennis for City Youth. For more information, visit www.wsopen.com.