MSGM and FILA Launch Limited-Edition Collaborative Collection to Debut On-Court in Paris
(FILA Luxembourg S.à r.l.) - FILA continues to celebrate its 110th anniversary through unexpected collaborations that highlight the daring spirit of the brand, on and off the court.
For the second Grand Slam of the year, which starts next week in Paris, FILA will unveil a capsule collection developed with MSGM, the Italian purveyor of joy, energy, and a metropolitan cool spirit. MSGM creative director Massimo Giorgetti gave his own interpretation of clothing for the tennis court, taking cues from FILA’s iconic influence in the sport, to create a tennis-infused capsule collection. The collaboration will also be worn by FILA sponsored players including Karolina Pliskova, Sofia Kenin, Reilly Opelka, and Diego Schwartzman on court in Paris.
YOU ARE MY MATCH POINT is the mantra chosen by Massimo Giorgetti to sum up the spirit of the collection, which was inspired by a foray into the FILA archives, followed by a decidedly personal elaboration, high on MSGM’s trademarks: color and a certain irreverence. The collection includes halter neck tops, mini skirts, shorts, polo shirts and t-shirts in MSGM’s iconic tie dye prints or marble motifs. Lace and ruffles add a romantic accent, while YOU ARE MY MATCH POINT recurs in the form of print or embroidery.
“FILA, for me, is the tennis court - says Massimo Giorgetti - I wanted to give a romantic interpretation of it, echoing a cinematic world. My main inspiration for the short skirts came from Lea Pericoli, the Italian tennis champion whose fashion choices on the court turned heads in the 1960s. In visiting the FILA archives, I was surprised by how much they have done over the decades. I just had to remix and update it.”
The collection will be presented with a video, filmed in Herbeville by Oliver Hadlee Pearch, with a soundtrack by Bernardino Femminielli, loosely suggesting the story of a love triangle on the tennis court. The atmosphere is romantic, with a palpable French touch as a nod to the tournament’s home in Paris.