(FILA Global) - The evolution of FILA, the leading global brand and designer of high-end sportswear, driven from its birth by a philosophy of innovation and excellence, is preparing for September 2018 and the dawn of its new era. Since its beginnings, synonymous with performance and sophistication, FILA has once again chosen to defy expectations and challenge its limitations with a bold and provocative event that combines the legendary history of the brand with its brave and outstanding vision for the future. FILA will break the boundaries of the sports apparel industry to participate in the fashion arena of Milan Fashion Week, not only with an unprecedented fashion show but also with an exhibition at the prestigious, cultural institution of La Triennale di Milano, setting a milestone that will celebrate the brand’s centenary history.
“I’m excited to drive FILA into a new chapter of its history. Change is a constitutive element of the brand’s DNA. After many successful collaborations in fashion, we thought it was now a natural progression to be present in the official schedule of Milan Fashion Week with a proper FILA fashion show, together with an exhibition of the brand’s rich heritage, to deliver 360-degree storytelling”. Gene Yoon - Global Chairman at FILA