FILA Reveals New Campaign Images Featuring Hailey Bieber

  • 22-MAR-2023

(FILA Luxembourg S.à r.l.) - FILA has revealed new images from its global campaign featuring Hailey Bieber, first launched in Fall 2022. The campaign was photographed by Renell Medrano and styled by Hailey and Dani Michelle.

The newly unveiled photos showcase the model and entrepreneur in additional FILA looks, including a logo-laden, long sleeve cropped pullover paired with baggy trousers, as well as a pleated tennis skirt. The images further celebrate Hailey’s homage to the 90’s fashion aesthetic, with curated looks from decades of FILA style. 

FILA has also released a selection of styles inspired by Hailey’s looks throughout the campaign. The featured pieces, including the cropped sweater vest, cropped red pullover, and oversized v-neck pullover, are recreations of iconic FILA designs. To shop these designs, visit

Beginning on March 21, the campaign will be featured in digital elements globally, including outdoor and subway signage, digital banners, and across FILA social channels.