(FILA Luxembourg S.à r.l.) – October 29, 2020 – FILA, the iconic sportstyle brand, announced today their partnership with Nook Street Market, the popular Animal Crossing fashion account. Together with creative agency DDB Düsseldorf GmbH, FILA and Nook Street Market release three classic heritage looks on Animal Crossing: New Horizons. The five-piece mini capsule, FILA x Nook Street Market, consists of a hoodie, sweatshirt, t-shirt and two hats, featuring FILA’s signature logo and ranges in red, white, blue and black.
FILA partnered up with New York-based creator trio Vivian Loh, Fernanda Ly and Michelle Yue, who run the Instagram account @Nookstreetmarket, to recreate some of FILA’s classic inline looks. Players can download corresponding design codes on official FILA Instagram accounts, @filausa and @fila_korea, among others, in order to wear the heritage-inspired ensembles in the game.
“FILA was very excited to collaborate with Nook Street Market on this opportunity for Animal Crossing: New Horizons as we knew their audience shared similar interests in crossing gaming and fashion,” stated a spokesperson at FILA. “This was the perfect opportunity for our brand to offer streetwear for the first time-ever, to a game that has become a global phenomenon.”
Users can purchase most pieces from the mini capsule collection through shoppable Instagram posts.
For more information on FILA x Nook Street Market, please visit www.fila.com. Follow and join the social conversation @filausa, @filaeurope, @filauk, @fila_korea, @nookstreetmarket #animalcrossing animalcrossingnewhorizons.
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About FILA
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.fila.com to see the full collection of apparel and footwear.
About Nook Street Market
NOOK STREET MARKET is an Animal Crossing fashion account created by New York City-based graphic designer/photographer Vivian Loh, DJ/designer Michele Yue, and model Fernanda Ly. They already cooperated with brands like Givenchy, Ganni, Gucci and Burberry.
About Animal Crossing: New Horizons
Animal Crossing is one of the most anticipated games of the last months. Nintendo has sold over 22.4 Mio sold copies. The avatar-style game allows players to create their own worlds and communities—but just as important, players can also design their own outfits.
About DDB Düsseldorf
DDB is a creative agency with locations in Berlin, Dusseldorf, Hamburg and Wolfsburg with clients such as Volkswagen, Deutsche Telekom, Lufthansa, E.ON, Das Handwerk, Volksbanken Raiffeisenbanken, Henkel, SONY, Miele, Unilever, IKEA, STABILO International, FILA, Deichmann and many more. DDB belongs to the DDB Worldwide network with more than 200 offices in more over 90 countries. In 2019, the agency wins the first Titanium Lion for Germany at the Cannes Lions International Festival of Creativity. DDB is named Agency of the Year at the ADC Festival 2019. The trade magazine Werben & Verkaufen also selects DDB as Agency of the Year 2019.