• 20-NOV-2018

FILA Launches 95 Primo on FILA.com

(FILA North America) - FILA is launching the 95 Primo, a modern take on one of the brand’s most iconic basketball silhouettes. The footwear will be offered in two colorways, including the shoe’s original white and navy hues, as well as s contemporary black and white version.

The 95 Primo was crafted in tumbled leather, for an elevated approach to this high top design. The footwear includes the silhouette’s special lace system, with webbed gillies running the length of the eye row and around the ankle and subtle gold detailing. This original feature is among the characteristics that give the 95 its distinct look.

The shoe’s large 95 logo detailing is recessed and embedded on the outer midsole of the shoe. The upper sits atop an EVA midsole and rugged rubber outsole, created with a unique, dual row chevron tread.

The 95 Primo will be available exclusively on FILA.com, beginning on November 16. Additional retailers will follow.