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FILA Korea Reveals a "FILA Heritage Pictorial" with Korean Superstar Kim Yoo Jung

Release Date: 17 Apr 2017
FILA Korea Reveals a ‘FILA Heritage Pictorial’ with Korean Superstar Kim Yoo Jung
(FILA Korea) - FILA Korea has revealed a FILA Heritage pictorial with Korea’s famous female entertainer, Kim Yoo Jung, as featured in local entertainment magazine “1st Look.” The actress beautifully showcased a range of FILA products and this shoot received a great response from viewers as soon as it was uploaded onto the portal site.
Kim Yoo Jung is featured in the pictorial dressed in FILA's big logo t-shirts, which have recently emerged as the hottest item, as well as the FILA X PEPSI collaboration products. Kim Yoo Jung attracts attention by adding a level of sophistication to her youthful image, with her deep gaze and facial expressions.
Meanwhile, the FILA big logo items highlighted through this pictorial are representative of the FILA Heritage line. Based on the brand’s iconic colors of white, red and navy, the logo design is applied to the t-shirt and it offers a simple yet stylish statement.
The FILA X Pepsi collection features a combination of iconic logos and colors from both brands. It consists of a variety of items including short-sleeved polo shirts, dresses and hats. This FILA X PEPSI collection is anticipated to receive a favorable response among young consumers who are seeking new fashion.
This pictorial can be found on the “1st Look” magazine website, the official FILA Korea website (, and the official SNS channels (Facebook, Instagram, etc).
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