(FILA Global) - FILA has extended its sponsorship agreement with the Western & Southern Open, an ATP World Tour and WTA combined tennis event to be held August 11-19, 2018 at the Lindner Family Tennis Center, just north of Cincinnati.
With the multi-year partnership extension, FILA will continue as the Official Apparel and Footwear Sponsor of the tournament, providing custom uniforms to event staff, volunteers, ball kids and officials. These collections will also be available on-site at tournament retailer Midwest Sports.
“We are excited to continue our partnership with FILA,” said Tournament Director, Andre Silva. “FILA, much like our event, always looks to innovate and stay ahead of trends in tennis, making them a perfect partner for the Western & Southern Open.”
FILA collaborated with the tournament and Midwest Sports to develop a special line of licensed Western & Southern Open performance apparel and accessories, only available at the event in August. Tournament attendees can expect exclusive co-branded pieces including women’s short sleeve shirts, long sleeve shirts, tank tops and jackets, as well as men’s crew shirts, quarter-zip and full-zip jackets.
FILA and Midwest Sports developed a 20x40 foot concept shop within the Midwest Sports retail shopping experience. The designated branded space will function as ‘a shop within a shop,’ displaying and selling only FILA product.
"The tournament has put every effort into creating a premier global tennis event in Cincinnati,” said Lisa Wolf, Apparel Purchasing Director at Midwest Sports. “FILA has matched this effort by ensuring officials, ball persons and volunteers look best in class at the Western & Southern Open."
About FILA Tennis
FILA has a long and distinguished history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. FILA is a sponsor of the BNP Paribas Open, the Western & Southern Open, the Dell Technologies Hall of Fame Open, the Rogers Cup and Coupe Rogers, the Porsche Tennis Grand Prix, the Mercedes Cup, the Argentina Open, the Rio Open, the Brazil Open, the Los Cabos Open, and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is an official supplier to Tennis Canada, Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.
The FILA® brand was established over a century ago by the FILA brothers of Biella, Italy. FILA® is now a leading sport and leisure footwear and apparel brand that is distributed worldwide. FILA has achieved world-class recognition in tennis by marketing high design and style content products that are endorsed by professional athletes from around the world. Visit www.FILA.comto see the full collection of tennis apparel and footwear.
About the Western & Southern Open
The Western & Southern Open will be held August 11-19, 2018, at the Lindner Family Tennis Center, 20 miles north of Cincinnati in Mason, Ohio. The tournament is one of the prestigious ATP Masters 1000 events on the men's tour and a Premier 5 event for the Women's Tennis Association (WTA). The W&S Open is the largest annual summer sporting event in the US Midwest, hosting fans from all 50 states and more than 35 countries with more than 50 million global viewers in more than 160 countries. The tournament is also one of the last stops on the US Open Series before the US Open in New York. Since 1974, the tournament has contributed more nearly $10 million directly to its beneficiaries: Cincinnati Children's Hospital Medical Center, the Barrett Cancer Center and Tennis for City Youth. For more information, visit www.wsopen.com