• 23-AUG-2017

FILA Creates Custom Footwear Design for Stan Lee

(FILA North America) -  Last night, the “Extraordinary: Stan Lee” tribute honored a true visionary: Marvel legend and pop culture icon, Stan Lee.  Hosted by Chris Hardwick, the In Theater Live Event produced by Mission Control Group and Agents of Mayhem and “Powered by FILA,” was held at the Saban Theatre in Beverly Hills, and was streamed live into more than 200 theaters nationwide.

In addition to sponsoring the evening, FILA presented Mr. Lee with a special-edition footwear style. The FILA Original Fitness x Stan Lee was designed to pay homage to signature elements of Mr. Lee’s personal style and characters from the Marvel universe. Only two pairs of the FILA Original Fitness x Stan Lee shoes were made, including one for Mr. Lee himself and one for the event’s Omaze winner in support of Make-A-Wish®.

The one-of-a-kind footwear was constructed in leather and features a FILA cream/FILA navy colorway combination. Ten bold pops of color were hand embroidered on the back collar of the shoe representing Lee’s most iconic Marvel characters, such as Spider-Man, the Incredible Hulk and Iron Man. Also featured on the back collar is the "Extraordinary: Stan Lee" logo, designed for the event.

The sock liners are Spider-Man red, with Stan’s infamous signature in gold, while his notable "NUFF SAID" moniker is visible through the footwear’s translucent ice outsole.  The word “NUFF” is on the right sole and the word “SAID” is on the left sole. Additional design elements include pigskin lining and FILA logo hits on the tongue and midsole, with a metallic gold FILA linear logo on the quarter.

To support additional event partners Omaze and Make-A-Wish, a second identical pair of the shoes was signed by Mr. Lee and given to the winner of the auction, who had the opportunity to attend the evening and accompany FILA Influencer and Athlete Manager Sean Lynch onstage to present the shoes.

A second footwear silhouette was designed exclusively for the event’s VIP attendees. This Original Fitness x Stan Lee 2 style incorporates FILA’s iconic silhouette and its white/navy/red colorway with custom elements notable to Mr. Lee.  To mimic the Stan Lee 1 custom shoe, the back collar also features embroidery representing Lee’s most iconic Marvel characters. Additionally included on the back collar is Stan Lee’s signature in gold.

In this version, “NUFF SAID” graphics are included on the quarter; the left shoe features “NUFF” and the right shoe features “SAID,” each in a FILA font. The shoe is finished off with a gum bottom.

Mark Eggert, Vice President, Footwear Design & Advanced Concepts at FILA:
“Mr. Lee is a true icon who has contributed to our culture and to artists like myself. His creations have meant so much to me, from the time I was doodling as little kid up until now, as a parent. I get to have my kids share in those same characters and those same adventures. This has been a passion project and we are excited as a brand to be able to honor Mr. Lee in this way.”

# # #

About FILA:
Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of true sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace.  From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com​​​ to see the full collection of apparel and footwear.

About Stan Lee:
To millions as the man whose superheroes propelled Marvel to its preeminent position in the comic book industry, Stan’s co-creations include Spider-Man™, The Incredible Hulk™, X-Men™, The Fantastic Four™, Iron Man™ and hundreds of others. He introduced Spider-Man™ as a newspaper strip, which became the most successful of all syndicated adventure strips having appeared in more than 500 newspapers worldwide. Stan currently remains Chairman Emeritus of Marvel, as well as a member of the Editorial Board of Marvel Comics.

About In Theater Live:
A division of MISSION CONTROL GROUP, an award-winning creative agency focused on entertainment, beauty and lifestyle, IN THEATER LIVE was founded in 2014 to produce and stream live content into venues across the country. ITL has produced over 150 in-theater Q&A’s and has streamed to over 300+ theaters for studio clients. (www.Intheaterlive.com)

About Agents of Mayhem™:
A production and consulting company founded by a dynamic force within the entertainment industry. AOM’s mission is to create exceptional and original content, through it’s creative studio arm NEW YORKIE STUDIOS™ which serves as an incubator for content, by showcasing talent, skills, and passion of celebrity and non-celebrity creators. AOM focuses on development, content strategy, creative consulting, and distribution. (www.AgentsofMayhem.com)