(FILA Luxembourg S.à r.l.) FILA is launching an exciting new digital campaign to mark the 50th anniversary of the brand's debut in the world of sports. It highlights the passion, elegance and Italian heritage that has driven FILA over the past half century.
This new campaign features exclusive interviews and sequences with FILA ambassadors both past and present. Sporting heroes such as Björn Borg, Grant Hill, Reinhold Messner, Alessandra Chillemi and Reilly Opelka drive home the message that numbers are just numbers without love, and that to achieve true greatness you must harness your passions, both on and off the courts.
The FILA ambassadors invite us to ‘do more of what we love’ via mini interviews and soundbites where they explain what really pushes them to the top. By embracing two pillars - competitive achievement and personal fulfillment - these insights will elevate brand awareness on a wider level and give consumers new reasons to love FILA.
Beginning on June 27th, 2023, the campaign will feature on global digital platforms and social media throughout FILA’s anniversary year.