(FILA Brazil) - FILA is a brand known for creating products that combine comfort and technology with unmistakable style. For the Rio Open, the company has continued that trend, developing an exclusive collection for the biggest tennis tournament in South America.
The FILA Tennis Rio Open collection fuses the brand's sporting heritage with a contemporary update. The line merges a lifestyle aesthetic and performance qualities, with the classic FILA styling that has long been associated with great athletes. More than 30 items were developed to honor this historic year for FILA and the fourth edition of the tournament.
Tennis player and brand ambassador Fernando Meligeni, as well as his niece and former top 25 in the world, Meligeni Carolina Alves, were invited to present the line. They took part in a photo shoot and as a true expert on the subject, Meligeni spoke about the quality of the items.
“The technology, quality and comfort of the products says a lot about the concern of the brand with athletes and lovers of tennis. It's an honor to be a brand ambassador and help FILA to develop products that meet our exact needs," said Meligeni, when discussing tennis and the clothes and accessories used to assist with a better match performance.
Camila de Paula Souza, who is responsible for leading the clothing creation, highlighted key points in the development process:
“When creating a product we think of every detail, from the line to the end product, everything to offer greater comfort without forgetting about style. We want people to feel well dressed in and out of court. This is our legacy," said Camila, FILA Brazil's product manager.
Customization with style
FILA will offer a unique customization service, where consumers can customize t-shirts (based on pre-existing models purchased from the official store) with two letters, such as the initials of their first name and last name, next to FILA's iconic F-Box logo.
The FILA Tennis Rio Open collection will be available for purchase at the FILA Store - Rio Open's official store, at the Brazilian Jockey Club, from February 18 to 26, where there will also be products from other categories: Running, Heritage, Training and Kids. The exclusive items from the tournament collection will also be available at Físico e Forma's stores, in the city of Rio de Janeiro.
