(FILA India) - FILA has partnered with the Tata Open Maharashtra to become the Official Apparel and Footwear Sponsor of the tournament. The Tata Open marks the first and only ATP event in India, as part of the ATP World Tour 250 series. The tournament takes place from January 1 – January 7, at Balewadi Stadium in Pune. Croatian tennis star Marin Cilic, currently ranked #6 on the ATP World Tour, is among the FILA sponsored players competing at the Tata Open Maharashtra.
“FILA has always had tennis in its brand DNA and we continue to support our global vision of investing in tennis by partnering with the Tata Maharashtra Open. Having a world-class athlete like Marin along with a very strong field competing is fantastic for the sport in India. It is really a privilege to partner with the only ATP event in India and we are proud to bring some style and sophistication of our performance products to an event of this scale,” said Rohan Batra, Managing Director of FILA India.
The tournament in Pune will also have a FILA pop-up store outside the complex. The space was designed to resemble the layout of a beer garden, allowing those in attendance at the event to relax, unwind and shop FILA’s iconic sportstyle range.
FILA has a long and distinguished history in the world of tennis that continues with endorsements of ATP World Tour and WTA Tour athletes. FILA is a sponsor of the BNP Paribas Open, the Dell Technologies Tennis Hall of Fame Open, the Rogers Cup and Coupe Rogers, the Porsche Tennis Grand Prix, the Mercedes Cup, the Argentina Open, the Rio Open, the Brasil Open, the German Open and the Junior Orange Bowl International Tennis Championship. In addition to event partnerships, FILA is an official supplier to Tennis Canada, Junior Tennis Champions Center, Van der Meer Tennis, John Newcombe Tennis Ranch, and the Kim Clijsters Academy in Belgium.