FILA and VR46 Riders Academy Launch New Collaboration
(FILA Luxembourg S.à r.l.) - To celebrate its legacy in motor sports, FILA is joining forces with VR46 Riders Academy, founded by Valentino Rossi, to support the riders as they progress through the ranks and to the top of MotoGP.
With team riders living the VR46 philosophy of passion, striving for the unexpected, perseverance, and an unconventional mindset and friendship, FILA found the perfect match, one that align's with the brand's efforts to innovate, while breaking boundaries and conventions.
With this initiative, FILA revisits motor sports, a legacy from the early 2000's when the brand was first active in Moto GP. The collaborative collection is a fusion of sports and lifestyle, taking cues from the fascinating world of two wheels while at the same time, reimagining FILA’s sporting heritage. The designs and the story of the collection reflect the academy riders, their life, and the challenges they face day-to-day as told through prints, styles and colors, while also narrating the friendship, willpower, passion, perseverance, and determination that nourish talent.
The FILA x VR46 Riders Academy collaboration launches exclusively in the VR46 official store and vr46.com, and Ratti Boutique, on Thursday, March 24th, 2022. The collaboration will later be available at select EU retailers and fila.eu in May, 2022