FILA and KROST Expand Partnership to Reveal Apparel, Accessories and Footwear Collection
(FILA North America - February 11, 2022) - FILA and KROST have expanded their partnership to launch, KROST x FILA, an elevated apparel, footwear and accessories collection featuring premium fabrics and materials. The new capsule continues to highlight the fusion of FILA’s iconic heritage with its use of classic silhouettes and the brand’s signature white, red and navy hues, while maintaining the sharp clean aesthetic inherent to KROST.
The 22-piece KROST x FILA collection includes an assortment of men’s and women’s apparel, accessories, and the latest iterations of the unisex KROST x FILA Renno. The apparel ranges in nylon tracksuits, tees, leggings, crewnecks, and biker shorts, as well as baseball caps, socks, and a duffle bag. The term “Friends” and KROST’s moniker “Support Your Friends,” appear throughout the capsule, and is combined with the FILA F-box logo. All pieces are available in sizes XS - XL.
In a series of collaborative KROST x FILA Renno styles, the newest two colorways are created in neutral and navy hues to complement the apparel collection. The first sneaker is designed in a white colorway with navy accents, while the second silhouette debuts in navy and white tones. The KROST x FILA Renno designs are crafted in recycled leather, mixed with materials including nylon, suede, and ripstop mesh.
In keeping with KROST’s brand mission to “Support Your Friends,” each collaborative FILA drop has been launched in partnership with organizations that give back. Through this new collection, the goal is to continue bringing awareness to the non-profit organization, Good Sports, which drives equitable access in youth sports and physical activity, by supporting children in high-need communities to achieve their greatest potential on the field and in life. 10% of every purchase from the KROST x FILA collection will be donated to Good Sports in our effort to help support the millions of kids across America that do not have access to sporting gear and equipment.
To showcase the collaboration, the campaign photoshoot features two identical sets of twin models who are emulating a variety of sports with different equipment, while dressed in the new collection. Casting twins was an essential feature, as “Family” is a core pillar within KROST’s DNA. The featured sports equipment is a nod to the collaboration’s give-back component with Good Sports.
The KROST x FILA collection, which retails between $30 and $150, is available at the KROST pop-up shop at 158 Mercer Street in Soho, New York and krostnewyork.com beginning on February 11, with select styles at FILA.com beginning February 23.
Follow and join the conversation on social media @filausa @KrostNewYork.
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Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.
ABOUT KROST NEW YORK
We are a mission-driven brand with the goal of increasing awareness surrounding different issues that are plaguing society by partnering with leading non-profit organizations that are tackling important causes, such as gun reform, climate change, social inequality and societal injustices. We tell the stories of these causes through the products we design and the different partnerships we form. It’s our belief that real and tangible change is created when people stand together, accept one another and support each other.