(FILA UK) - FILA has introduced the first 360-degree brand event, to open up its archives and provide insight into the company's rich heritage.
The FILA Archive Project is an exclusive two-day exhibition open to the public and trade. The items on display will showcase the brand's 100+ year legacy, while illustrating FILA's influence as a global sportstyle icon. The brand continues to inspire new generations with modern looks crafted from its DNA, creating authentic, iconic styles for today's consumer. The event will showcase the company's SS18 collections and celebrate its connection with youth culture.
The exhibition will also highlight a selection of one-of-a-kind pieces, flown in from FILA’s hometown museum in Biella, Italy. Among the standout items are signed racing shoes from F1 icon Michael Schumacher and a track top inspired by the styles worn by 1970's FILA tennis icons. FILA will showcase pieces from some of the brand's premier collaborations including Gosha Rubchinskiy, Supreme and Liam Hodges.
In addition, FILA has partnered with vintage retailer Too Hot, to give the public a chance to buy the one-of-a-kind pieces from its archives. All archive pieces will be presented alongside a mix of original design sketches, catalogues and campaign imagery, to further tell the brand’s story.
The FILA Archive Project is an event curated for FILA fans, sport + style enthusiasts and collectors alike.