(FILA Korea) – The FILA #FeelRun running club kicked off last month as part of a cross-channel initiative to promote fitness and teamwork.
In order to meet the growing trend of running as a group activity, FILA Korea is kicking off a new initiative that aims to promote and encourage the sport’s social and convivial side. Organized through the website, Frip, which publicizes any ongoing and upcoming activities in a user’s area, the FILA #FeelRun program invites users to participate in organized runs and trips in and around the Seoul area. As part of their sponsorship, FILA Korea provides participants with products from its “Real Performance” line, also offering specialized coaching and training.
The #FeelRun initiative will host three more runs this summer in Banpo (June 30), Namsan Mountain (July 7), and Gangwon-do (July 16). Interested athletes can register to attend one of the runs on https://www.frip.co.kr/. Additional information and photos related to the FILA #FeelRun can be found on FILA Korea’s official Facebook and http://www.instagram.com/fila_korea/ pages.