FILA North America
Rowing Blazers x FILA Launches Exclusively at Urban Outfitters and Rowing Blazers
(FILA North America) – November 16, 2021 – Rowing Blazers and FILA debut their latest collaboration, a continuation of the ski-inspired designs launched together last year. The new Rowing Blazers x FILA collection features a palette of vibrant colors and graphic patterns that capture the bold aesthetic of FILA’s original “Magic Line,” with a present-day refresh.
Rowing Blazers x FILA pays homage to FILA’s history in winter sports and Reinhold Messner, one of the greatest mountaineers of all-time. In 1979, FILA outfitted Messner on his record-breaking ascent of K2, a feat he accomplished without supplemental oxygen. He dubbed his route the "Magic Line," as it was marked by some of the mountain’s steepest and most technical climbing. Inspired by his legendary triumph, FILA first launched its “Magic Line” collection in 1988. It was a perfect combination of comfort, technology and style, and filled with exclusive and original patterns.
The 13-piece Rowing Blazers x FILA collection consists of ski jackets, rugby shirts, classic tees, a puffer vest, a fleece pullover, joggers, and accessories including a fanny pack and a beanie. Pieces are offered in electric blue, yellow, pink and teal hues, with Rowing Blazers written in italics across the FILA logo, a design element that mimics FILA’s original “Magic Line” branding. The matching polar fleece pullover, joggers, fanny pack, and beanie were created in a colorful and eye-catching all-over print, pulled from FILA’s archival collection. Additional details include a dual-branded, embroidered logo as well as subtle nods to the Rowing Blazers’ zig-zag pattern, as seen on the ski jackets.
Follow and join the conversation on social media @filausa @RowingBlazers @urbanoutfitters.
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Over the last half-century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.
About Rowing Blazers
Rowing Blazers is a youthful, irreverent clothing brand dedicated to the classics. Known for its casual jackets, rugby shirts, and dad hats, Rowing Blazers has garnered industry praise for its thoughtful, inclusive, and slightly subversive take on traditional American style; and for its simultaneous dedication to authenticity, employing vintage construction techniques in many of its pieces, and outfitting many of the world’s top rowing and rugby clubs.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information, visit Urban Outfitters at www.urbanoutfitters.com.
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