(FILA North America) – November 2, 2021 – FILA has partnered with NYC-based creator, Tashawn “Whaffle” Davis, to launch a unisex capsule collection, exclusively for Urban Outfitters.
Whaffle is an emerging streetwear designer, painter, and illustrator, known for his love of 1970’s fashion and culture, from his personal style to his apartment decor. The FILA x Whaffle capsule reflects his innovative appreciation of 1970’s styles, and takes cues from the brand’s F-Box collection of the same era.
The 8-piece FILA x Whaffle range consists of two tracksuits, two pairs of shorts, a ringer tee, and a crossbody bag. The color palette and silhouettes are a reflection of the time, with a focus on orange, yellow, brown, and forest green tones. Classic pieces are reimagined with a 1970’s flair, such as tracksuits with collared jackets and white leg bottoms; shorts with snap front and striped waistbands; and a square shoulder bag that ties everything together. All pieces feature a dual-branded FILA and Whaffle embroidered logo.
“I wanted to bring back the confidence of the era,” said Davis. “Orange and yellow are my favorite colors and it’s a very common color scheme from the ’70s. For me personally, it reminds me of the warmth of the morning, sunshine, and waffles. I wanted to partner with FILA to bring back some of their classic styles and offer a present-day update.”
Whaffle art directed and is featured in a corresponding campaign that was inspired by capturing a moment of timeless fashion while celebrating the success of three characters. The photoshoot location, a newly reopened hotel in New York, was selected as it maintains its original charm, and embodies the architecture and design of the golden era of airline travel. The characters are seen as joyful and upbeat, hanging out in a private terminal and departing from a private jet. The photography was taken by André Uncut and features models Whaffle, Sola Eclipse, and Angelica Chaudry.
The FILA x Whaffle capsule is available beginning November 2, in-stores and online at UrbanOutfitters.com.
Follow and join the conversation on social media @filausa @iamwhaffle @urbanoutfitters.
About FILA
Over the last half-century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.
About Urban Outfitters
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women’s, men’s, accessories and home product assortments. For more information, visit Urban Outfitters at www.urbanoutfitters.com.