(FILA Luxembourg S.à r.l.) - Following the announcement of BTS signed as FILA’s global brand ambassadors in October, the global superstars will appear in an ad campaign for the brand, set to launch early next year.
Following the excitement, enthusiasm and support of this partnership across the globe, FILA has released the first photo from the campaign shoot, as a thank you gift to the passionate response. The seven members of BTS are pictured wearing classic white t-shirts and hoodies with the FILA linear logo, showcasing the group’s unique yet harmonious identity.
The complete campaign will release in January 2020, via global FILA stores, official FILA websites, and across social media channels.
“We decided to offer a surprise sneak peek of the campaign, in an effort to express our appreciation to the support,” stated a spokesperson at FILA. “With an undeniable synergy between FILA and BTS and the positive feedback we’ve received from consumers, we look forward to sharing more in the coming year."
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Over the last half century, FILA has been there for iconic moments, accompanying extraordinary individuals in pursuit of sport – those who courageously challenge limits and defy expectations through a seamless combination of power and grace. From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers. With a philosophy of innovation and a commitment to performance and sophistication, FILA continues to make a statement with styles that are novel in aesthetic and effective in function. Visit www.FILA.com to see the full collection of apparel and footwear.